Hudson's Bay Company (Hbc) - Press Releases

The Bay Announces Two New High-Profile TOPSHOP TOPMAN Locations for Vancouver and Toronto; Capsule to Open in Montreal

The Bay Announces Two New High-Profile TOPSHOP TOPMAN Locations for Vancouver and Toronto; Capsule to Open in Montreal

TORONTO, May 11, 2012 - The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to open in Vancouver and Toronto this coming October. The Vancouver store is set to wow west coast consumers with the largest International TOPSHOP TOPMAN store at more than 33,000 square feet. Located at 674 Granville Street, the Vancouver store builds on the highly successful Granville capsule launched in August 2011.

Toronto's second TOPSHOP TOPMAN location comes with no surprise - opening in The Bay's downtown Flagship store on Queen Street and measures in at more than 19,000 square feet.

"After a wildly successful launch at our Yorkdale Mall location in Toronto, we can't wait to open TOPSHOP TOPMAN in Vancouver and downtown Toronto," says Bonnie Brooks, President, The Hudson's Bay Company. "The TOPSHOP TOPMAN expansion is another step in our continued commitment to making The Bay a world-class department store that delivers the ultimate in fashion and accessories."

Both locations will carry complete TOPSHOP TOPMAN collections, in addition to premium collections including Boutique Unique and TM Ltd., and exclusive designer collections.

The Vancouver store will feature an escalator entrance directly from historic Granville Street, taking shoppers into the largest International venue in the TOPSHOP TOPMAN portfolio. The newest TOPSHOP and TOPMAN Toronto stores will be located at 176 Yonge St. at the corner of Queen and Yonge streets on the 2nd and 3rd levels of The Bay with stairway access between shops.

The Bay is also pleased to announce that TOPSHOP and TOPMAN capsule shops totalling 6,000 square feet will open this fall in Montreal. Located in the downtown Ste. Catherine Street store, the capsules will offer shoppers a curated selection of TOPSHOP and TOPMAN fashions to prime Montrealers for the full store-within-a-store scheduled to open in 2013.

"We are absolutely thrilled to open TOPSHOP in three new fantastic locations," says Mary Homer, Managing Director for TOPSHOP. "Our first space in Yorkdale Mall has been a great success, with Canadians embracing our brave and irreverent approach to fashion. We are very excited to expand our brand to a wider audience with new locations in Vancouver, Toronto and Montreal."

"We are very happy to be part of this partnership with The Bay and to open three more flagship stores in key locations throughout Canada," says David Shepherd, TOPMAN Managing Director. "We will continue to offer all the latest TOPMAN trends and up to the minute fashion to delight our Canadian customers."

About Hudson's Bay Company
Hudson's Bay Company, founded in 1670, is North America's longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, and Home Outfitters, a kitchen, bed and bath specialty store. With nearly 500 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson's Bay Company's US banner operations include Lord & Taylor, an upscale specialty retailer with 48 stores across nine states, with two new stores opened in Spring 2012. The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

About TOPSHOP
Since it launched in 1964, TOPSHOP has become a major style authority and one of fashion's biggest success stories. TOPSHOP began as Peter Robinson's Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd. The first standalone TOPSHOP store was opened in 1974.

In 1994, the TOPSHOP flagship store was born, as the brand took over a 90,000 sq ft space at London Oxford Circus. It remains there today, and is considered the world's largest fashion store on the high street, attracting over 200,000 shoppers each week. In April 2009, the first American TOPSHOP store opened its doors in New York.

In 2005, TOPSHOP showed its own in-house designed collection, Unique, as part of the official London Fashion Week schedule. The only high-street brand to show on schedule, Unique's witty approach to style has made it a first choice for those who like to stay ahead. 2012 will see the tenth anniversary of TOPSHOP's sponsorship of New Generation, which has nurtured an impressive roster of British talent over many seasons of London Fashion Week.

About TOPMAN
TOPMAN has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men's fashion. Driving trends forward while shifting the way men approach shopping, the Brand's attitude to creating brilliant, affordable and authoritative menswear is second to none.

Born in 1978, TOPMAN is the male equivalent of successful stable-mate; TOPSHOP. With over 210 stores in its native Britain, almost every high street in the country boasts its very own slice of TOPMAN. London's mega Oxford Circus flagship - one of several chief stores in the major cities throughout the UK - sees over 75,000 pairs of feet storm its two floors every week. The rest of the globe is catching up too. Here's the math: there are TOPMAN stores in over 70 cities worldwide, stretching across 20 countries while boutiques in America, China, Germany, Belgium and Japan stock the Brand.

As one might suspect, its fashion forwardness continues into cyberspace with transactional website topman.com seeing over 450,000 unique visits per week and current shipping to over 100 countries across the globe.

For further information:
please contact Nancy Morski at Strategic Objectives Inc.
Email: nmorski@strategicobjectives.com
Tel: (416) 366-7735 ext. 226

Kim Kardashian, Creative Director of Belle Noel Debuts Spring 2012 Collection at The Bay Queen Street

Kim Kardashian, Creative Director of Belle Noel Debuts Spring 2012 Collection at The Bay Queen Street

Toronto, May 10, 2012 - Kim Kardashian, Creative Director of Belle Noel, unveiled her collection of fashion jewellery today during a personal appearance at The Bay’s Queen Street store in Toronto, Canada. Having launched the collection just last spring, Belle Noel has flourished in its inaugural year, quickly gaining momentum amongst the coveted contemporary shopper.

The latest from Belle Noel, reflects the feminine glamour of Kim’s aesthetic. One symbol, the wishbone, was a real source of inspiration for Kardashian, who used the iconic image as a focal point but infused her own artistic flair, producing chic yet easily wearable bangles, statement earrings and long pendant necklaces. The spring 2012 line is very bright and cheerful, bringing in pops of colour via coral, white and purple enamel laid over an oversized cuff, diamond accent rings and collar necklaces.

“Going into my second spring season for Belle Noel, I was focused on producing pieces that were reflective of the season; bright, fun and easy to wear. The wishbone really illustrates the warmth and joy I felt through this process and I’m so excited to finally present it to my Canadian customers at The Bay, Queen Street!” says Kim Kardashian.

- 30 -

About Belle Noel:
Kim Kardashian, in collaboration with Pascal Mouawad, launched her first foray into the world of jewelry design with “Belle Noel” in January 2011. Belle Noel was designed to add a touch of glamour to any outfit with inspiration from classic movie stars like Carole Lombard, Vivien Leigh, and Sophia Loren to the fashion muses of the 70’s like Lauren Hutton and Julie Christie. This versatile line features statement, daytime and evening styles from understated, casual pieces to bold, lavish creations reflecting her myriad influences from her travels around the globe. Belle Noel is currently available at upper tier department stores, specialty boutiques, and select online stores.

About Se Ce Apparel Co. Ltd.:
Se Ce Apparel Co. Ltd. is the exclusive Canadian distributor of high-end fashion brands for men, women and children, such as UGG ® Australia, 7 For All Mankind®, Belle Noel, Eileen Fisher, Ella Moss, House of Harlow, Low Luv, Rachel Leigh, Rebecca Taylor, Splendid®, Trina Turk, Vilebrequin, and Vince. SeCe Apparel also operates a retail division with stores in key Canadian urban markets, including Eileen Fisher, UGG® Australia, Vilebrequin, and a specialty multi-brand boutique, with plans to open several more stores in the very near future. For more information about Se Ce Apparel, please visit: www.seceapparel.ca

About Hudson’s Bay Company:
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in 8 provinces across Canada as well as www.thebay.com, the company’s online store.

For more information including product information and images, please contact:

Michelle Veilleux
The Bay
Michelle.Veilleux@hbc.com

Shelley Fremont
The Bay
Shelley.Fremont@hbc.com

Stunning New Arcadian Launches at The Bay’s Queen Street Flagship Store in Downtown Toronto

Stunning New Arcadian Launches at The Bay’s Queen Street Flagship Store in Downtown Toronto

Iconic Toronto Venue Revealed After Year-long Transformation

April 20, 2012, Toronto - The Bay continues its evolution as a world-class department store with the re-launch of the historic Arcadian Court. Now known as Arcadian, this reinvented space boasts historic charm and modern sophistication in two distinct venues – the revitalized Arcadian Court and the new Arcadian Loft – and is set to be one of Toronto’s most sought after venues. A collaborative effort with foodservice partner Oliver & Bonacini, the grand Arcadian Court has been restored to its art deco glory featuring modern new amenities, while a flexible contemporary space has also been created in Arcadian Loft. Together, these two spaces form a unique complex which will meet the needs of any event or occasion.

"It is extremely exciting to see Arcadian transformed in such a historical yet future-forward manner," says Bonnie Brooks, President, The Hudson’s Bay Company. "Given the history associated with The Hudson’s Bay Company, we are passionate about historical preservation. The Arcadian is a Toronto landmark, and we are thrilled with the results of this significant restoration and rebuild. It is our pleasure to unveil it to the community and look forward to building on its legacy while creating more memories for generations to come."

"Already in high demand – Arcadian Court is fully booked for Saturday weddings for the next two years," says Peter Oliver, Partner, Oliver & Bonacini Restaurants. "And with the addition of the Arcadian Loft, this event complex now has the versatility and capacity to host large scale events ranging from galas, weddings and fashion shows to corporate events and conferences. With Arcadian, we are entering into an exciting new age in event services in Toronto."

The New Arcadian Court — Old World Grace With a Fresh Take
Originally opened in 1929, the Arcadian Court has a deep and rich history as a Toronto institution. It has hosted many monumental events including Toronto’s first auto show; the Toronto Symphony Orchestra’s first radio broadcasts; performances by entertainment legends such as Liberace; and Sotheby’s first auction outside of Britain, to name just a few.

The renovations carried out by architecture firm DeSignum Design and CMA Construction Group have stripped back layers of walls and flooring that have been added over the years, reclaiming approximately five feet around the perimeter, and opened up eight of the 16 grand arches in the mezzanine that were closed off in past renovations and restored the squared off arches along with adding four feet to the remaining eight. The Court is now a revitalized 8086 square foot gem, featuring improved acoustics, beautiful chandeliers that are a deconstructed take on the original Lalique crystal chandeliers and an opened-up mezzanine spans offering a 360° view. The lavish space can now accommodate approximately 700 people.

Arcadian Loft – Fresh, Urban Space With Spectacular Views
On its own, or in conjunction with the Court, Arcadian Loft provides a customizable space like no other in the city of Toronto. Arcadian Loft now occupies the space formally known as the City View Café or Panoramic Room. The 6773 square foot venue can be booked as a whole or can be divided to up to five rooms to fit specific event needs. Each room features state-of-the-art technology including drop down screens, AV amenities and integrated sound dampening/absorbing materials.

The 'loft-like' décor features include open concrete ceilings, a reclaimed grey washed brick accent wall, oversized metal warehouse doors and its most stunning feature — spectacular views of Old and New City Hall through a 200 lineal foot glass wall.

Arcadian Serves For Any Occasion
Featuring a skilled team of O&B Chefs, the new Arcadian menu package was created by Oliver & Bonacini Corporate Events Chef Jamie Meireles in collaboration with Corporate Executive Chef Anthony Walsh. Guests of Arcadian should expect fine dining fare and a grand departure from typical banquet hall cuisine.

Chef Jamie Meireles began his career apprenticing at the Fairmont Royal York Hotel after attending George Brown College Chef’s School. He has worked in many notable venues includling: Michael Caines at The Royal Clarence; the two-Michelin-starred Relais & Chateaux Inn, Gidleigh Park; Rosewater Room; W New York Hotel.

In 2008 he joined the Oliver & Bonacini team for the re-launch of the Toronto Board of Trade facility and later in 2010 Jamie launched Malaparte at TIFF Bell Lightbox. With his wide-ranging experience and passion for modern food rooted in the classics, Chef Meireles is set to make any dining occasion at Arcadian an unforgettable experience.

The fresh and extensive menu offers many options for buffet or plated breakfasts, themed meals such as: Health Smart, Got Milk?, Fuel Up, Sweet Seductions, buffet or plated lunches, plated dinners, food stations, creative canapés and hors d’oeuvres.

Choice dishes include: the famous Arcadian Court Chicken Pot Pie, roasted prime rib, Qualicum beach scallop ceviche, maple pork belly and kimchi in a steamed bun, and mini beef and Yorkshire pudding sandwiches.

In tribute to the venue’s culinary heritage, Chef Meireles has created an Arcadian Afternoon Tea menu featuring finger sandwiches, freshly baked scones and clotted cream, as well as a collection of “Yesteryear Lunches” paying homage to Arcadian meals served circa 1930, 1960 and 1980. One of his favourite dishes is the Banana Parfait with coconut, as featured on Arcadian Court’s original 1929 menu.

In February 2011, The Bay announced it had entered into an historic partnership with Oliver & Bonacini Restaurants and Compass Group Canada to transform its foodservice and restaurant offerings. The launch of the new Arcadian is the latest step in this bold, progressive evolution.

Arcadian is now open for bookings, and for more information on its many services, please visit www.oliverbonacini.com.

About The Bay
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in eight provinces across Canada as well as www.thebay.com, the company’s online store.

About Oliver & Bonacini Restaurants
Oliver & Bonacini is recognized as one of Canada’s leading fine dining restaurant companies, operating 12 unique and innovative restaurants in Ontario. Operations include à la carte dining, quick service, catering, group dining and special events. Unique concept restaurants include Canoe, Jump, Auberge du Pommier, Biff’s Bistro, Luma, O&B Canteen and Bannock. The company also operates a midrange casual dining concept, Oliver & Bonacini Café Grill, with locations in Toronto, Blue Mountain, Oakville and Waterloo. The company’s private dining and events division, Oliver & Bonacini Events, manages a number of large scale event facilities, including Malaparte at TIFF Bell Lightbox, City Ballroom at Toronto Board of Trade and Windermere House on Lake Rosseau in Muskoka. Oliver & Bonacini credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

Media contact:
For more information, or to schedule an interview, please contact Strategic Objectives Inc. Tel: (416) 366-7735. Fax: (416) 366-2295. Email: so@strategicobjectives.com

Zellers Video Campaign Walks Down Shoppers' Memory Lane

Zellers Video Campaign Walks Down Shoppers' Memory Lane

Facebook Fans Personal Stories Turned into Whimsical Video Re-enactments

April 16, 2012, Toronto - With more than 80 years of shopper experiences under its belt, Zellers is reliving some of the best moments in a new social media campaign entitled Zellers Memory Showcase. Liquidation for many stores is now underway, and the impending store closures have triggered an outpouring of heartfelt stories from communities across the country. From marriage proposals to celebrity encounters, Zellers has been a staple in the lives of Canadian shoppers, and has been the backdrop for many significant milestones along the way. Those moments are now finding their way to the 'big screen' in this new campaign, showing exclusively online.

Zellers Memory Showcase is executed through Facebook, and invites shoppers to submit their favourite Zellers memory for a chance to have it produced as a re-enactment. Starring just one actor - the zany 'Executive Managing Director' featured in the Zellers Festive Finale campaign - each video takes a lighthearted look at some of the funniest or most heartwarming moments Zellers has shared with its shoppers. Eight winners will be chosen, and will receive a $250 gift card in addition to seeing their memory turned into an online video. Each week a new video will be posted, and Zellers will offer an online coupon to correspond with the theme of the feature video. At the end of the campaign, fans will have an opportunity to vote on the final eight, and the fan favourite will receive an additional $500 gift card for each of HBC's Canadian retail banners: The Bay, Zellers and Home Outfitters; a $1750 grand prize total!

"We wanted to build on the momentum generated from our Festive Finale campaign and 12 Days of Giveaways," said Debbie Ford, SVP of Zellers Marketing and Fashion. "We found that many shoppers are quite nostalgic about Zellers, and this campaign lets them share their great memories and reminisce about some fun and memorable experiences at our stores. The response has been overwhelming!"

Launched March 16th, the first four winning videos have already been produced and appear on Zellers' Facebook page. However, the search is still on for the final four; shoppers can visit www.facebook.com/#!/ZellersCanada to view the latest videos online and enter to win.

About Hudson's Bay Company
Hudson's Bay Company, founded in 1670, is North America's longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson's Bay Company's US banner operations include Lord & Taylor, an upscale specialty retailer with 46 stores across nine states. Two new stores are planned for Spring 2012. The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

Video with caption: "Video: Starstruck ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5436_VIDEO_EN_12285.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5436_PHOTO_EN_12285.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Starstruck%0D%0A&title=ZELLERS%20INC%2E%20%2D%20Starstruck&headline=Zellers%20Video%20Campaign%20Walks%20Down%20Shoppers%27%20Memory%20Lane

Video with caption: "Video: Sale Smackdown ". Video available at: http://www.youtube.com/watch?v=C-ua4krbtZo

Video with caption: "Video: The Proposal ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5436_VIDEO_EN_12286.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5436_PHOTO_EN_12286.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20The%20Proposal%20%0D%0A&title=ZELLERS%20INC%2E%20%2D%20The%20Proposal%20&headline=Zellers%20Video%20Campaign%20Walks%20Down%20Shoppers%27%20Memory%20Lane

Video with caption: "Video: Brapocolypse ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5436_VIDEO_EN_12287.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5436_PHOTO_EN_12287.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Brapocolypse%0D%0A&title=ZELLERS%20INC%2E%20%2D%20Brapocolypse&headline=Zellers%20Video%20Campaign%20Walks%20Down%20Shoppers%27%20Memory%20Lane

For further information:
Media Contact:
Tiffany Bourré
External Communications Manager
Hudson's Bay Company
905-595-7184
tiffany.bourre@hbc.com

Lord & Taylor To Open At Westchester’s Ridge Hill

Lord & Taylor To Open At Westchester’s Ridge Hill

April 9, 2012, New York, NY – Lord & Taylor, a division of Hudson’s Bay Company, is opening its newest location, a new 80,000 square-foot store at Westchester’s Ridge Hill, a Forest City Enterprise property on Friday April 13th. This location will be Lord & Taylor’s eleventh store in the state of New York and the second full-line store to open this year.

“Lord & Taylor is very excited to debut a new, modern store concept at Westchester’s Ridge Hill,” noted Bonnie Brooks, President, Hudson’s Bay Company. “We’re thrilled to grow our foot print in such an important market with Lord & Taylor’s well-edited assortment of approachable fashion. The Westchester market is very important to us, and we have high expectations for expansion.”

The new Lord & Taylor store will feature the company’s newest store design, a modern shopping experience that will mirror the Fifth Avenue Flagship’s recent renovation and will include a sleek, contemporary design. The store’s hours of operation are Monday-Thursday from 10:00am-9:30pm, Friday from 10:00am-10:00pm, Saturday from 10:00am-9:30pm and Sunday from 11:00am-7:00pm. The new store has resulted in 116 new hires.

Lord & Taylor is known for a well-edited assortment of premier designers. The store will reflect this assortment in all product categories including women’s ready-to-wear, accessories, beauty, shoes, men’s, and children’s. Some of the marquee brands in women’s ready-to-wear include Michael Michael Kors, Lauren Ralph Lauren, Vince Camuto and Elie Tahari. The store will also feature emerging designers like Ivanka Trump and exclusive collaborations with Zac Posen under the Z Spoke Zac Posen Lord & Taylor label and Yoanna by Yoanna Baraschi.

The Grand Opening weekend is scheduled for April 13-15. Customers will enjoy cosmetic makeovers by Chanel, NARS, Bobbi Brown, Shiseido and Bliss, styling sessions, fashion presentations, designer and celebrity personal appearances as well as refreshments and entertainment throughout the weekend.

For more information, please visit:
www.lordandtaylor.com/ridgehill
www.lordandtaylor.tumblr.com
www.facebook.com/lordandtaylor
www.twitter.com/lordandtaylor

About Lord & Taylor:
Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America’s oldest department store and one of America’s premier retailers. Today, Lord & Taylor operates 48 full-line stores in nine states and the District of Columbia, three Lord & Taylor outlet stores and lordandtaylor.com, the company’s online store.

About Westchester’s Ridge Hill:
Westchester’s Ridge Hill is a l.3 million square foot regional, mixed-use center in Yonkers, New York. It is a distinctive destination for Westchester County, offering an eclectic mix of shopping, dining and entertainment options. Patterned after a classic town center with traditional architecture, Ridge Hill has become a one-stop-shop for anyone seeking the very best Westchester has to offer.

About Forest City Ratner Companies:
FCRC, a wholly owned subsidiary of Forest City Enterprises, Inc., owns and operates 32 properties in the New York metropolitan area.

About Forest City Enterprises:
Forest City Enterprises, Inc., is an NYSE-listed national real estate company with $10.5 billion in total assets. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

Media contact:
Andrew Blecher
andrew@lividini.com
646-443-2066

Zellers Committed to Ensuring Continuity of Care to its Pharmacy Patients

Zellers Committed to Ensuring Continuity of Care to its Pharmacy Patients

Brampton (ON), March 23 - Following the announcement of the sale of files from 95 Zellers pharmacy locations in Canada to Loblaw, Zellers reaffirms its commitment to ensuring continuity of care to all its pharmacy patients, including its remaining 99 pharmacies, which include locations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick and Nova Scotia.

Zellers’ patients can be assured that it is committed to ensuring customer information remains protected in accordance with privacy legislation.

About Hudson’s Bay Company

Hudson's Bay Company, founded in 1670, is North America’s longest continually operating company. The Canadian operations comprises The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 47 stores across nine states, with another store opening planned for Spring 2012. The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

###

Media Contact:

Tiffany Bourré
Hudson’s Bay Company
905-595-7184
tiffany.bourre@hbc.com

Lord & Taylor To Host Exclusive Launch Event For Ivanka Trump Ready-To-Wear Collection

Lord & Taylor To Host Exclusive Launch Event For Ivanka Trump Ready-To-Wear Collection

March 21, 2012 – NEW YORK, NY – Lord & Taylor will host the first-ever Ivanka Trump Spring 2012 Ready-To-Wear fashion show at 6pm on Wednesday, March 28th at its Fifth Avenue flagship. The show marks the exclusive launch event of the brand, showcasing the line’s breadth of contemporary product at a compelling price point, and will also feature her shoe, handbag, jewelry and outerwear collections. The collection will be available at 22 Lord & Taylor stores and on lordandtaylor.com.

"Lord & Taylor is honored to host the exclusive launch event of Ivanka Trump Ready-to-Wear, bringing together two New York icons," noted Bonnie Brooks, President, Hudson’s Bay Company. "We've done extremely well with the shoe, handbag and outerwear collections and have high expectations for the ready-to wear line, as Ivanka's collection of wearable and well-priced clothing is perfect for our customers."

The show is comprised of 37 looks that highlight three main stories including a black and orange group, a tan and fuschia compilation and will end with a navy and white assortment. Hair and makeup will be provided by Frederic Fekkai and Laura Mercier, respectively. Models from Trump Model Management.

Following the show, Trump will make a personal appearance in a specially curated “World of Ivanka” shop created for the evening, bringing together all merchandise categories. Customers can meet Trump and receive a signed sketch with any purchase of her sportswear, shoes, handbags, fine jewelry or outerwear. Ten percent of sales from the Ivanka Trump Collection during the evening will benefit the United Nations Foundation’s Girl Up campaign, of which Ivanka Trump Jewelry is a founding partner.

“I am extremely excited about my first ready-to-wear fashion show. The response to the line has been incredible and I am looking forward to seeing all of my collections come together on the runway” said Ivanka Trump. “Bonnie Brooks and Lord & Taylor have been great supporters of my brand. I’m thrilled to celebrate and showcase my spring 2012 Ivanka Trump collections with them on March 28th!”

The Ivanka Trump Ready-To-Wear Collection is a lifestyle brand designed to fit the multi-faceted lifestyle of modern women from work to the weekend and beyond. Customers can expect to find a variety of product categories including denim, t-shirts, suits, dresses and great separates, all available at an affordable price range of $50-$225. The collection demonstrates incredible attention to detail and quality and includes such luxurious materials as silk and linen. The pieces are versatile, easy-to-wear and are grouped into three different trend and color stories including a refined equestrian look with tweed, grey, beige, white and black, geometric patterned pieces in black and white and a feminine set with stripes, bows and ties-at-the-waist in a warm coral, yellow, navy and orange color palette. This collection was designed for modern and sophisticated women in the 25-40 demographic who have a sense of tradition while embracing their femininity and strength.

For more information, please visit:
www.lordandtaylor.com/ivankatrump
www.facebook.com/lordandtaylor
www.facebook.com/ivankatrump
www.twitter.com/lordandtaylor
www.twitter.com/ivankatrump

About Lord & Taylor:
Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America’s oldest department store and one of America’s premier retailers. Today, Lord & Taylor operates 47 full-line stores in nine states and the District of Columbia, three Lord & Taylor outlet stores and lordandtaylor.com, the company’s online store.

About Ivanka Trump:
As Executive Vice President of Development and Acquisitions, Ivanka M. Trump is charged with the domestic and global expansion of the Trump Organization's real estate footprint. Ms. Trump, who joined The Trump Organization in 2005, is involved with all aspects of the company's real estate and hotel management initiatives and is the co-founder of the Trump® Hotel Collection. Ms. Trump is a principal of Ivanka Trump Fine Jewelry, a luxury diamond line that launched with great success in fall 2007. In August 2010 Ms. Trump announced a partnership with Marc Fisher Footwear to launch the Ivanka Trump Footwear Collection and a partnership with Mondani Handbags and Accessories to launch Ivanka Trump Handbags. Additionally in September 2011, Ms. Trump along with FleetSteet Ltd. launched a collection of outerwear. Ms. Trump continued to expand her brand recently partnering with HMX Group for the launch of her apparel collection for spring 2012. The collections are being distributed on a large scale through retail partners as well as through Ivanka's eBoutique www.shop.ivankatrump.com.

About Girl Up:
Girl Up, a campaign of the United Nations Foundation, gives American girls ages 13-18 the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Founding campaign partners include Viacom Media, National Coalition of Girls’ Schools, Girls Up, Women’s National Basketball Association, Ivanka Trump Fine Jewelry, Girls Inc., and 10x10. Go to GirlUp.org to learn more.

Press Contact:
Brittany McVicker
Brittanymcvicker@gmail.com
646.443.2063

Puma Canada announces the launch of Puma brand shops in The Bay

Puma Canada announces the launch of Puma brand shops in The Bay

The Bay stores to introduce both Men's and Women's PUMA Sportlifestyle collections in 10 doors this Spring 2012

TORONTO, March 16, 2012 - PUMA Canada announced today that it will launch Sportlifestyle shops in 10 of the most prominent Bay locations across Canada beginning this weekend.

The PUMA Sportlifestyle shops, featured in both the Men's and Women's departments will feature highlighted and unique collections of apparel and accessories, presented in an exciting new shop design concept that accentuates the colour, fun, innovation and inclusiveness that benchmarks the PUMA brand. The shops will vary from 250 to 500 sq feet in each department and will create a contemporary visual shopping experience consistent with The Bay's own transformative approach to lifestyle and fashion retailing.

The Puma Sportlifestyle shops will launch in locations that include Toronto's flagship Queen Street store, Montreal's heritage Ste Catherine Street store, along with high profile stores in Calgary, Edmonton, Ottawa, Mississauga and 4 other doors across the country.

To coincide with the launch of the PUMA Sportlifestyle shops, PUMA Canada also confirms that it will launch the Sportlifestyle footwear collections in selected Bay locations across the country this spring, and to look for announcements of several exciting exclusive footwear collections with The Bay in upcoming months.

"PUMA Canada is thrilled to have the opportunity to introduce our brand into The Bay this Spring and is very proud to be a part of the exciting evolution of their shopping experience. In our mission to become the most desirable and sustainable Sportlifestyle Company, developing a brand presence in Canada's legendary retailer is both a major asset and strategic benchmark. We are very pleased with their commitment to PUMA and will both benefit from the investment", states Ritch Benford, Sr Vice President, PUMA Canada.

"We are delighted to partner with PUMA on such an exciting initiative and offer our customers an enhanced experience when shopping the collections of this Sportslifestyle brand," says Wayne Drummond, SVP Hudson's Bay Company. "These shops fit perfectly with The Bay's approach on lifestyle and fashion retailing and we are delighted to bring them to The Bay this Spring."

PUMA
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in 8 provinces across Canada as well as Thebay.com, the company's online store.

For further information:
Chantal Roy, PR, PUMA Canada
chantal.roy@puma.com
416.481.7862 (2421)

Shelley Fremont, PR Specialist, The Bay
shelley.fremont@hbc.com
416-861-6946

Lord & Taylor to open at Mall at Rockingham Park

Lord & Taylor to open at Mall at Rockingham Park

March 8, 2012 – New York, NY – Lord & Taylor, a division of Hudson’s Bay Company, announced today that it will open a new 122,000 square-foot store at the Mall at Rockingham Park, a Simon property on Friday, March 16th. This location in Salem, NH will be Lord & Taylor’s first store in northern New England and the first full-line store to open in over a decade.

“Lord & Taylor is very excited to debut a new, modern store concept at the Mall at Rockingham Park,” noted Bonnie Brooks, President, Hudson’s Bay Company. “We’re thrilled to bring Lord & Taylor’s well-edited assortment of approachable fashion to the New Hampshire market. We have high expectations for the store and are looking forward to serving the community.”

The new Lord & Taylor store has resulted in 136 new hires and will carry a wide breadth of premier designers in all product categories including women’s ready-to-wear, accessories, beauty, shoes, men’s and children’s. The two-level store will feature the company’s newest store design, a modern shopping experience that will mirror the Fifth Avenue Flagship’s recent renovation and will include a three-story atrium that lets in natural light.

“This Lord & Taylor store opening has been highly-anticipated by not only the store and Simon Property Group, but shoppers in the entire region,” said David Simon, chairman and chief executive officer of Simon Property Group. “Lord & Taylor’s new northern New England location is sure to
enhance the already fine retail offerings at the Mall at Rockingham Park.”

The store’s hours of operations are: Monday-Thursday from 10:00 a.m. - 9:30 p.m., Friday from 10:00 a.m. - 10:00 p.m., Saturday from 10:00 a.m. - 9:30 p.m. and Sunday from 11:00 a.m. - 7:00 p.m.

The Grand Opening weekend is scheduled for March 16 – 18. Customers will enjoy styling sessions, makeovers, children’s activities, fashion presentations, in-store entertainment, raffles and various events throughout the weekend. The following weekend, Lord & Taylor will host its “Oh My
Prom” fashion show, featuring local high-school students modeling the latest trends in prom dressing.

For more information, please visit:
www.lordandtaylor.com/rockingham
www.lordandtaylor.tumblr.com
www.facebook.com/lordandtaylor
www.twitter.com/lordandtaylor

About Lord & Taylor:
Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America’s oldest department store and one of America’s premier retailers.
Today, Lord & Taylor operates 47 full-line stores in nine states and the District of Columbia, three Lord & Taylor outlet stores and lordandtaylor.com, the company’s online store.

About The Mall at Rockingham Park:
The Mall at Rockingham Park is located by Route 28 and Exit 1 off I-93 in Salem, New Hampshire and is managed by Simon Property Group, Inc., headquartered in Indianapolis, Indiana. The Mall at Rockingham Park is a super-regional shopping center with over 130 retailers.

About Simon Property Group:
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 337 retail real estate properties comprising 245 million square feet in North America and Asia. Simon Property Group is headquartered in
Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company’s common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.

Media contacts:

Lori Rhodes
lori@lividini.com
646.443.2061

Lisa Bell
Regan Communications Group (for Simon Property Group)
lbell@regancomm.com
617-488-2883

Hudson's Bay Company Acquires Lord & Taylor

Hudson's Bay Company Acquires Lord & Taylor

Announces new structure and leadership

JANUARY 23, 2012--New York, NY--Hudson's Bay Company, the Canadian retail conglomerate, completed its acquisition of its affiliate, Lord & Taylor Holdings, LLC, the U.S. department store company.

Following this announcement, Hudson's Bay Company will operate the two leading retail banners in North America, The Bay and Lord & Taylor. Prior to the transaction, Hudson's Bay Company and Lord & Taylor were side-by-side affiliate entities.

Richard Baker will remain Governor and CEO of the newly restructured company, with Donald Watros continuing as Chief Operating Officer. Bonnie Brooks, currently President & CEO of The Bay, will become President of the Hudson’s Bay Company.

Richard Baker said, "We are fortunate to have both Don Watros and Bonnie Brooks round out the leadership team of the Hudson's Bay Company. Don's operational and financial expertise has been instrumental in contributing to both The Bay and Lord & Taylor’s year-over-year profitability despite the poor economic environment around the globe.

"Bonnie's extraordinary leadership at The Bay and previous global retailing expertise from Lane Crawford are a natural fit to lead this new integrated organization as we move to our next phase of growth and evolution. The turnaround and speed of growth at The Bay under Bonnie’s leadership is unprecedented in modern times,” he added.

Lord & Taylor and The Bay will maintain their distinct identities and nameplates while leveraging the merchandising strengths of the organizations to improve and accelerate their continued growth.

Baker also noted, “We look forward to an even stronger 2012 with this new leadership structure in place and the strength of two dynamic teams coming together and leading the HBC into the future."

Brendan Hoffman President and CEO of Lord &Taylor will be leaving the company to pursue another opportunity.
Baker said, "I want to thank Brendan for his contribution to the success of Lord &Taylor over the past three years and wish him well on his new challenge.”

As part of the transaction, Hudson's Bay invested $427 million in Lord & Taylor, which used the proceeds entirely to reduce corporate debt.

About Hudson's Bay Company
Hudson's Bay Company, founded in 1670, is North America’s longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 46 stores across nine states. Two new stores are planned for Spring 2012. The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

# # #

The Bay Celebrates Banner year with Canada's First Customer Christmas Bonus December 16 - 18, 2011

The Bay Celebrates Banner year with Canada's First Customer Christmas Bonus December 16 - 18, 2011

December 15, 2011, Toronto - 2011 has proven to be a true renaissance year for iconic Canadian retailer, The Bay. The company continued to cement its status as a world-class department store with many retail game-changing strategies and offerings including: The Room opening in Vancouver; renovations to 81 of its 90 stores coast-to-coast; securing exclusive Canadian rights to TOPSHOP and TOPMAN, the UK-based retail fashion phenomena; the announcement to renovate all its restaurants across Canada with Oliver & Bonacini; and the unveiling of the 2012 Canadian Olympic Team Replica Apparel that will outfit our athletes at the upcoming Olympic Games in London, to name just a few.

"2011 has been a fantastic year at The Bay," says Patrick Dickinson, Senior Vice President of Marketing, The Bay. "Canadians have embraced our bold new retail offering and we've become the retail destination point by giving Canadians what they want - quality customer service and an unparalleled assortment of top quality products and services that continually evolve to stay fresh and new."

To celebrate, The Bay is launching Canada's first Customer Christmas Bonus that is sure to be a hit with holiday shoppers. It's a great way to bring a banner year to a close.

Celebrating the Holiday Season

Canada's first Customer Christmas Bonus
The Bay announces the promotion just in time for the last weekend of holiday shopping set to take place all across Canada. For one weekend only, customers can save up to 25 per cent in stores from Friday, December 16 - Sunday, December 18.

One Day Sale Success
In addition, The Bay continues the phenomenal success of 2010's innovative holiday strategy featuring unique One Day Sales. Canadians coast-to-coast have been sweeping stores and surfing online to get in on the flash sales which feature enticing deals on everything from men's and women's apparel, cosmetics, small kitchen appliances, and jewellery - perfect for gift-giving.

Canadians can stay in-the-know about the latest deals by signing up for daily notifications via www.thebay.com.

"As 2011 comes to a close, The Bay is proud to have built on our 341-year legacy of retail innovation," concludes Mr. Dickinson. "A new era is underway at The Bay, and we can't wait to continue to surprise and delight Canadians in 2012 and beyond as we continue on our mission to deliver the ultimate shopping destination."

About The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 90 stores in 8 provinces across Canada as well as www.thebay.com, the company's online store.

For more information, please contact Strategic Objectives:
Amanda Losier, alosier@strategicobjectives.com, 416.366.7735 x272
Ashley Bartlett, abartlett@strategicobjectives.com, 416.366.7735 x274

London Calling! NEW 2012 Canadian Olympic Team Apparel by the Hudson's Bay Company Celebrates the Canadian Spirit and Adventurer in All of Us

London Calling! NEW 2012 Canadian Olympic Team Apparel by the Hudson's Bay Company Celebrates the Canadian Spirit and Adventurer in All of Us

London 2012 Team Canada Replica Apparel is Now Available

November 2, 2011, Toronto - 2012 here we come! Today, the Hudson's Bay Company unveiled the 2012 Canadian Olympic Team Replica Apparel that will outfit our athletes at the upcoming Olympic Games in London. Inspired by our Canadian spirit and the adventurer in each of us, the official Olympic wear is now on sale in all locations of The Bay, Zellers, and online at www.thebay.com, so everyone can show their support for our Olympic athletes. Plus, the Hudson's Bay Company is also launching a special winter collection inspired by the 2012 Canadian Olympic Team summer line.

Created by the Hudson's Bay Company's team of innovative designers, the inspiration for the Olympic 2012 collection was to represent the great outdoors and summer in Canada. For many of us, the summer means getting outside, being active, and coming together. It's a time when our passion for adventure shines, and the diversity of our nation's terrain is captivating. Collectively, we also identify with dressing according to the conditions, whether it's a windbreaker for a boat ride to the cottage, the summer toque of a fisherman, or all-purpose denim for everyday life.

The Olympic collection represents iconic Canadian looks. It captures a contemporary feel and highlights the essence of Canada's style which has permeated the globe. Also inspired by past Olympic Games, the line is a modernized hybrid of some of Canada's best uniforms. Key elements woven throughout the collection include:

• Colours - The collection is made up of strong Canadian colours: Maple Leaf Red and Northern White accented with Evergreen and Black. Traditional heather grey, also a predominate colour, represents a classic athletic look.

• Canada Wordmark - The designers looked to the uniforms of the Montreal 1976 Olympic Games for their sporty colour-blocking concept. They modernized the look by adding the Canada wordmark within a colour-blocked band and applied it to jackets, t-shirts and hoodies. The result is a bold and highlighted Canada wordmark.

• The Leaf - Also inspired by the past, the Maple Leaf Canada graphic features the Canada wordmark arched within the shape of a maple leaf. First seen at the Stockholm 1912 Olympic Games, Canadian athletes have sported similar Maple Leaf Canada t-shirts as part of their uniform.

• Patches - Canada is famous all over the world for patches sewn on travellers' backpacks. They are a symbol of exploration, adventure and accomplishment. In celebration, the Hudson's Bay Company has created an Olympic patch collection which recognizes every part of our vast country, depicting our landscapes, provinces, indigenous animals and sports. The Shield patch in particular was inspired by provincial symbolism and spotlights our nation from coast-to-coast. Also included in the collection are two patches dedicated to the 2012 Canadian Olympic Team - one in English, one in French. The original patches will be incorporated into many of the apparel designs and will also be available separately.

Passion, All Sewn Up
"Canada's style has made a huge impression around the world and we want our Olympic designs to reflect who we are as a nation," says Suzanne Timmins, VP Fashion Director, Hudson's Bay Company. "The look and feel of the collection captures our passion for the outdoors and Canada in the summer. It's this same passion that our athletes show in competition, and we couldn't be more proud to have the opportunity to help them look their best as they prepare to do their best."

It's no secret that Canadian weather can be unpredictable. The 2012 Canadian Olympic Team Retail Apparel collection will have fans ready for any conditions with a hooded windbreaker, patched and vintage-washed jean jacket, track jacket and knitted toque. Also included in the range are graphic hoodies and t-shirts which proudly celebrate Canada and are a dedication to our athletes. Here are some of the star items in the collection:

1. The Canada Windbreaker: A practical and versatile piece, this windbreaker is designed with not only the Canadian weather in mind, but also the conditions in London where our athletes will be competing. It features a 'hide-away' hood that can be zipped inside the collar, outer pockets, vents and a wordmark appliqué across the chest. It is lightweight and ideal for travel and outdoor activities.

2. The Jean Jacket: This is a unique and fashion-forward concept inspired by our love of denim and its classic appeal and longevity. Incorporating the Canadian patches makes the jacket an iconic collector piece, which wearers can continue to personalize by adding their own patches and memories. The jean jacket tells a story and will continue to get better with age.

3. The Crew Neck Sweatshirt: Made from 100% cotton French Terry, this sweatshirt prominently features the Maple Leaf Canada logo appliquéd on the front chest in cotton twill. This is a classic athletic piece and will be available in Red and Heather Grey. Key features are comfort and versatility and the designers felt it was an ideal piece for athletes to layer, prior to warm-up and training.

4. The Track Jacket: A clean, modern take on the classic track jacket, this full zip jacket features contrast stripe details on the rib trim and left sleeve. Also featured are the Canadian Olympic patches, the Canada Leaf patch and a large Team 2012 printed logo on the back. The overall effect has strong graphic appeal making it a functional and stand-out piece in the collection.

Priced from $15 to $100, the full collection is attainable for would-be supporters from coast-to-coast, and makes an ideal gift for the holidays.

The Envy of the World
"Canadian Olympic Team outfits are traditionally the envy of the world, and are a real source of pride for our athletes," says Derek Kent, Chief Marketing Officer at the Canadian Olympic Committee. "This new London collection is exciting and fashion forward. It's a great opportunity for Canadians to connect with our athletes and show support for the Team."

For the London 2012 Olympic Games, the Canadian Olympic Team will consist of approximately 320 athletes and 250 support staff. Team members will each receive 29 items as a part of their 2012 uniform, including leisurewear, jackets, pants and accessories. This will outfit them in the Opening and Closing Ceremonies, during Podium Presentations, and while simply hanging out in the Olympic village.

As is tradition, HBC is honoured to have a number of Canada's athletes model the Olympic fashions. This year's female athletic models include Julia Wilkinson from Stratford, Ontario, who is on the swim team; Jennifer Abel from Montreal who is a diver; and Nicole Forrester of Toronto who is a member of our athletics team, competing in high jump. For the male models, Philippe Beaudry of Sherbrooke is competing in fencing; Thomas Hall from Pointe Claire, Quebec races the canoe/kayak; and Mike Brown from Perth, Ontario is a member of the swim team.

The entire 2012 Olympic collection can be purchased online at www.thebay.com and will be in all locations of The Bay and Zellers from November 2 until September 2012.

The Next Chapter
Last week, the Canadian Olympic Committee announced that the Hudson's Bay Company and RBC are the first Premier National Partners to renew their partnerships past 2012. Hudson's Bay Company made history by entering into an eight year commitment to be the Canadian Olympic Team's official outfitter from 2013 to 2020. This covers all Olympic, Olympic Winter, Pan American and Youth Olympic Games during this period.

About Hudson's Bay Company
Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, the Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).

News release, videos and photography are available on the media microsite at: http://canada2012olympics.com/
user: canada2012press
pass: thebayolympics

For further information or to schedule an interview with Ms. Timmins, please contact:
Amanda Losier or Ashley Bartlett at Strategic Objectives Inc.
Tel: (416) 366-7735. Fax: (416) 366-2295.
Email: alosier@strategicobjectives.com or abartlett@strategicobjectives.com.

Dimitri Soudas, Executive Director, Communications, Canadian Olympic Committee
Tel.: (416) 324-4136, Email: dsoudas@olympic.ca

Zellers Puts Holiday Decisions in the Hands of Their Customers

Zellers Puts Holiday Decisions in the Hands of Their Customers

Christmas Comes Early For Shoppers with Launch of Festive Finale Campaign on Facebook

November 1, 2011, Toronto - As Zellers gears up for an exciting holiday shopping season, the iconic retailer has decided to put their fans in charge of holiday planning during the busiest time of the year. The innovative 'Festive Finale' Campaign will see Zeller's shoppers making the tough decisions - choosing the facebook exclusive coupon each week, picking the in-store music playlist and recording the radio ads for national broadcast. All of these decisions will be made through the Zellers Canada facebook page, where any fan can take their virtual seat at the proverbial boardroom table, and decide exactly how Zellers Festive Finale will unfold.

The campaign uses three fictional Zellers team members, all of whom are dealing with the circumstances that many Zellers stores will close in 2012. The Executive Managing Director, Carol the Store Manager and Jason, the Cashier, all play a role in interacting with facebook fans.

"We wanted to make this campaign successful and memorable," says Debbie Ford, Senior Vice President, Marketing, "and in many ways acknowledge the contribution that our customers and associates have made to our success over the years. We thought this was a novel, fun and very engaging way to do it."

About Zellers
Zellers is the mass merchandise retailer of the Hudson's Bay Company and is a leading Canadian mass merchandise department store chain with 273 locations in communities nationwide. Offering customers clear value and price competitiveness on national and private brand merchandise is Zellers' top priority.

About Hudson's Bay Company
Hudson's Bay Company (HBC) is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced FIELDS stores. With more than 600 retail outlets and over 50,000 associates in Canada, our associates are on the front line, delivering great service to Canadians. Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

Image with caption: "Executive Managing Director of Zellers (CNW Group/Zellers Inc.)."

Image with caption: "Carol the Store Manager (CNW Group/Zellers Inc.)."

Image with caption: "Jason the Cashier (CNW Group/Zellers Inc.)."

Video with caption: "Video: Executive Managing Director of Zellers".

Video with caption: "Video: Carol the Store Manager."

Video with caption: "Video: Jason the Cashier."

For further information:
Media Contact: Tiffany Bourré
External Communications Manager
Hudson's Bay Company
905-595-7184
416-571-1301 (cell)
tiffany.bourre@hbc.com

It's All Fun and Games as Toy Makers Collaborate to Name the 10 Must-Have Toys of the Holiday Season

It's All Fun and Games as Toy Makers Collaborate to Name the 10 Must-Have Toys of the Holiday Season

November 1, 2011, Toronto - In the true spirit of the holidays, toy experts have united to come up with the much-anticipated Top 10 Toy List, showcasing the most interesting and imaginative toys that are sure to top children's wish lists this holiday season. Zellers consulted with some of the finest toy makers, including Hasbro and Mattel, as well as the most discerning of critics - shoppers - to find the toys that will surely fill Santa's sack this Christmas.

"Toys have come a long way since I was a kid. There have been incredible innovations in the toy industry, and this year's top 10 showcase that innovation. These toys are fun, they capture the magic of make-believe, and they deliver an experience that will surely captivate kids for hours," says Mark Foote, President and CEO, Zellers. From an animatronic puppy to an actual magic wand, the list features classic favourites to the newest play innovations and has every child, from toddler to teen, covered.

For more information and to view Zellers toy experts' top 10 toys, please see the attachment.

All of these coveted toys available in Zellers locations across Canada. Ready to spread even more holiday cheer this year, Zellers Price Match Guarantee means if shoppers find an identical item at a lower advertised price, they can bring the advertisement into any Zellers store and we will match it, guaranteed.

For further information:
Media Contact:
Tiffany Bourré/ Michelle Kennedy
Hudson's Bay Company
905-595-7184/ 905-595-7239
tiffany.bourre@hbc.com / michelle.kennedy@hbc.com

RBC and Hudson's Bay Company Give Canada's Athletes a Boost to the Podium

RBC and Hudson's Bay Company Give Canada's Athletes a Boost to the Podium

Canadian Olympic Committee renews partnerships beyond London 2012

Canadian Olympic Committee renews partnerships beyond London 2012

Live Stream: Watch the announcement at 10 a.m. ET on www.olympic.ca

TORONTO, ON, October 28, 2011 - The Canadian Olympic Committee (COC) today announced that RBC and Hudson's Bay Company are the first Premier National Partners to renew their sponsorship commitment to Canada's Olympic Team beyond the London 2012 Olympic Games.

Marcel Aubut, COC President and his executive team were joined by Jim Flaherty, Canadian Minister of Finance, Gordon M. Nixon, President and CEO of RBC, Bonnie Brooks, President and CEO of The Bay, Hudson's Bay Company, as well as Jeff Bean, three-time Olympic freestyle skier, Rosannagh MacLennan, 2008 Olympian and Pan American gold medallist in trampoline, and Jayna Hefford, triple Olympic gold medallist in ice hockey. Brian Williams, Host, Olympic Prime Time on CTV, acted as emcee.

"We are thrilled to renew our partnerships with RBC and Hudson's Bay Company. Their expanded commitment to Canadian athletes will help them succeed on the world stage," said COC President Marcel Aubut. "This is the first in a series of announcements. These two fantastic partners are dedicated to supporting the Olympic movement in Canada. Their leadership will help give our athletes the tools they need to reach the top of the podium."

Supporting Past, Present & Future Champions

RBC's long-standing partnership with the COC started 64 years ago, when Sidney Dawes, a founder of the Canadian Olympic Committee, phoned the President of the Royal Bank of Canada, Sydney Dobson asking for help getting the Canadian Olympic Team to the 1948 Olympic Winter Games in Switzerland. Since the COC-RBC partnership was formed, RBC has shown leadership in sport from the pinnacle of the Olympic stage all the way through grassroots initiatives that help give kids access to sport.

This expanded partnership has been strengthened to include new program elements to support Canadian athletes. The deal is a significant investment in a non-home-Games term and involves more programming to support athlete funding, philanthropy and sponsorship to a National Sport Federation (NSF).

"RBC believes that investing in our athletes is an investment in Canada, and we are proud to renew this partnership and help make a positive difference in amateur sport," said Gordon M. Nixon, President and CEO, RBC. "Our support for Canada's Olympic team is a reflection of our commitment to excellence, teamwork and performance - values that we share with our athletes and the COC. In the next phase of our partnership, we will continue to build our athlete development program, connecting our Olympic heroes and hopefuls with Canadians across the country to share their passion and excitement for sport."

Proudly Outfitting Canada's Athletes

Hudson's Bay Company's eight-year commitment as the Canadian Olympic Team's official outfitter, spans from 2013 to 2020, covering all Olympic, Olympic Winter, Pan American and Youth Olympic Games. The Hudson's Bay Company's new investment is larger and much more diverse than the previous non-home-Games deal, comprising cash, merchandise, marketing value-in-kind and philanthropic programs such as the highly successful red mittens campaign.

Hudson's Bay Company first outfitted Canadian athletes at the 1936 Olympic Winter Games in Garmisch-Partenkirchen as well as Squaw Valley in 1960, Innsbruck in 1964 and Grenoble in 1968. The Hudson's Bay Company became a Premier National Partner of the Vancouver 2010 Olympic Winter Games and the Canadian Olympic Team in 2005, providing Team Canada's uniforms for the Torino, Beijing, Vancouver and London Olympic Games. During the 2010 Winter Games, Hudson's Bay Company operated the most successful Olympic Superstore and retail program in Winter Olympic history.

"With the Hudson's Bay Company's long history of outfitting Canada's Olympic athletes, we are thrilled to announce this new and exciting chapter in our partnership," said Bonnie Brooks, President and CEO of The Bay, Hudson's Bay Company. "Our rich Canadian heritage makes us the ideal partner for the COC, which is synonymous with national pride and athletics. Now consumers and fans can look forward to being able to buy their favourite Team Canada apparel for years to come."

About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada's largest bank as measured by assets and market capitalization, and among the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 74,000 full- and part-time employees who serve close to 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 55 other countries. For more information, please visit rbc.com.

About Hudson's Bay Company
Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

For further information:
Dimitri Soudas, Executive Director, Communications, Canadian Olympic Committee
Tel.: (416) 324-4136, Email: dsoudas@olympic.ca

Jackie Braden, RBC Brand Communications
Tel.: (416) 974-1724, Email: jackie.braden@rbc.com

Geri McCuish, The Bay, Public Relations
Tel.: (416) 861-6768, Email: geri.mccuish@hbc.com

The Hudson’s Bay Company Collaborates with World-Famous Publisher, ASSOULINE, to create a one-of-a-kind Publication about Canada’s Oldest Company

The Hudson’s Bay Company Collaborates with World-Famous Publisher, ASSOULINE, to create a one-of-a-kind Publication about Canada’s Oldest Company

October 28, 2011 – Toronto, ON – The Hudson’s Bay Company is thrilled to announce the release of its new book, Hudson’s Bay Company, a 280-page story about the company’s historical journey in Canada published by ASSOULINE. From fur traders and settlers to today’s fashion leaders, the book contains surprises for those familiar with the company and serves as an impressive introduction to those who are new to its history.

Over a year in the making, the book was personally initiated by Bonnie Brooks, President and CEO of The Bay. With a foreward written by the Canadian-born editor of Vanity Fair, Graydon Carter, and text by the editor-in-chief of Canada’s History magazine, Mark Reid, the book encompasses elements of both fashion and history. Hudson’s Bay Company Corporate Historian, Joan K. Murray, is responsible for the book’s introduction. In these pages, readers can see how the Hudson’s Bay Company contributed to Canada’s creation and development, leading to its being deemed “the company that became a nation.”

Readers will learn about the history and inspiration behind the iconic Hudson’s Bay Company striped point blanket, which continues to be a top-seller and a familiar item in Canada and around the world. With over 220 illustrations, a detailed timeline of significant events, and a list of HBC Governors from 1670 to the present, Hudson’s Bay Company captures the influence and importance of the company in the development of Canada from the fur trade up to the modern retail era.

“We wanted to create a book that offered a special experience for readers and effectively told our story,” says Bonnie Brooks, President and CEO of The Bay. “By partnering with ASSOULINE, we were able to create a one-of-a-kind publication that shows Canada, as well as other nations around the world, how one of the world’s oldest companies came to be what it is today.”

Hudson’s Bay Company hit Bay stores nationally mid-October and will be available for gift-giving throughout the 2011 holiday season until all 12,000 units sell out. Canadian retail value is $75 and book dimensions are 9½ x 11½" / 24 x 29 cm. Book also available online at Thebay.com and Assouline.com.

About The Bay:
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 90 stores in 8 provinces across Canada as well as Thebay.com, the company’s online store.

About ASSOULINE:
Renowned for their highly original graphic concept, ASSOULINE books and luxury gift items are works of art that capture culture and bring it to life. The spirit and savoir-faire of the company have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. ASSOULINE has published over one-thousand titles across international markets on subjects including fashion, art, architecture & design, gastronomy, photography, travel, and viticulture.

ASSOULINE books have been translated into more than ten languages and are distributed in the most exclusive retail destinations worldwide, including Saks Fifth Avenue, Bergdorf Goodman, Sotheby’s, and Harvey Nichols, Dubai. ASSOULINE Boutique locations include Paris, ASSOULINE at The Plaza Hotel in New York City, ASSOULINE at Crystals at CityCenter in Las Vegas, ASSOULINE Books, Gifts & Gallery at South Coast Plaza, ASSOULINE Istanbul and most recently, ASSOULINE at Liberty in London.

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Shelley Fremont
Public Relations Specialist
Shelley.fremont@hbc.com
416.861.6946

Topshop and Topman's first Canadian flagship in Toronto

Topshop and Topman's first Canadian flagship in Toronto

The wait is finally over for the fashion opening of the year, as the "Topshop and Topman Takeover" lands at Toronto's Yorkdale Shopping Centre on October 5, 2011

TORONTO, ON, October 3, 2011 - Arcadia owned TOPSHOP TOPMAN today announced the highly-anticipated opening of its first Canadian flagship location; operating in partnership with The Bay. After months of consumer buzz and excitement, the opening now brings the UK-based brands' joint style authority and brave trend-setting approach to Toronto's The Bay Yorkdale on October 5, 2011. TOPSHOP TOPMAN Yorkdale will boast the same selection of trend-driven pieces, specialized collaborations, and bespoke services that both brands have become internationally known for, and celebrated by style-conscious consumers. As British High-Street style champions, TOPSHOP TOPMAN remain a favourite amongst the fashion set, and TOPSHOP is the only fast fashion brand to regularly show collections at London Fashion Week, setting popular fashion trends each season.

The opening is a culmination of a year-long roll out met with huge consumer excitement, which began at the opening of Pop Up stores in downtown Toronto this summer, and continued a wave of style innovation westward with capsule collections launching in Vancouver and Calgary this fall.

Located at The Bay in the Yorkdale Shopping Centre, TOPSHOP TOPMAN design look and feel will evoke the spirit of London's iconic Oxford Circus store. Embracing just over 15,000 square feet of retail the store will span two floors interconnected with an in-store stairwell. Polished black glass portal entries, matt porcelain flooring and white neon signage, will bring the brands' signature look to this first Canadian location. Architectural details will include signature touches such as mannequin display windows, carnival neon shop lettering, graphic mural decals and black accents throughout the store.

"I am delighted to be launching the TOPSHOP and TOPMAN brands in Canada, and know that having chosen Bonnie and her team to be our partners, we have exciting times ahead," says Sir Philip Green, owner of Arcadia Group Ltd. "The Yorkdale store is a fantastic space and represents another step in our continued international growth, and I am confident that The Bay's customers will enjoy the retail experience and product."

"We are thrilled to bring TOPSHOP and TOPMAN'S inspiring style to Canadian consumers. The brands' fashion-forward spirit is the perfect match with the innovative and irreverent Canadian style sensibility. The opening of TOPSHOP and TOPMAN signifies a momentous occasion for The Bay as we celebrate our first flagship, bringing a UK fashion landmark home to Canadians," says Bonnie Brooks, President and CEO, The Bay. "We are excited to open the doors of the Yorkdale location to consumers on October 5th, and look forward to rolling out more flagships across Canada in the near future."

To kick-start the festivities, the first 10 shoppers in line will each receive a $200 TOPSHOP gift card. Plus, shoppers will also have an opportunity to capture their favourite style moments in a special, in-store photo booth, and will be treated to complimentary TOPSHOP make-overs, homemade treats and much, much more. One lucky consumer will be able to continue the celebration post-grand opening. During the grand opening day consumers will be encouraged to enter the TOPSHOP London Calling contest, for a chance to win two tickets to London, including flights and 3 night's accommodation, and 2 tickets to the Topshop Unique Show, and a pre-trip shopping spree!

The celebration will also be in full swing at TOPMAN. In-store, live DJs will provide entertainment over opening weekend and an exclusive TOPMAN branded playbutton will be awarded with any purchase over $50. Throughout the city, TOPSHOP TOPMAN street teams will surprise Torontonians with pre-loaded giftcards. For the best chance of keeping up with the TOPSHOP TOPMAN team, style-savvy consumers are encouraged to follow TOPSHOP TOPMAN tweets.

TOPSHOP

Apparel | Accessories | Make Up
Set on the second floor, Topshop will showcase the extensive trend-driven mainline, a curated selection of Unique, the directional collection presented at London Fashion Week. Not to be missed, collaborations with Simone Rocha and Michael van der Ham will hit the floor shortly following the opening. For head-to-toe dressing the Yorkdale store will also carry an array of fearless statement accessories, from bags to shoes and the Freedom jewelry collection. To complete the look, beauty lovers rejoice: Smoke & Mirrors, a star line-up of cosmetic favourites created with cues from 70s glamour will be arriving for Autumn/Winter 2011. Complementing this evolving seasonal line will be the TOPSHOP Make Up Core Range of affordable everyday essentials.

TOPMAN

Apparel | Accessories
Housed on the first floor are Topman's latest trends, showcased within a slick, stylish space with a distinct modern British feel, providing a true shopping destination for the consumer. In addition to the main range, Topman will also introduce LENS AW11 with three new designers; Uniforms for the Dedicated, Daniel Jackson, and David David join the LENS collective. These three exciting additions will sit alongside a portfolio of LENS favourites, meant to highlight the cream of the crop in emerging menswear designers.
To mark the brands' entry into the Canadian market, special, limited edition and Exclusive Canada-inspired TOPSHOP and TOPMAN items will be available to consumers for the duration of the launch period.

IN-STORE SERVICE
TOPSHOP has always pioneered a first class service, and consumers can look forward to such personal services touches as by-appointment personal shoppers, ready to help select the ideal look for any occasion. See in-store for further details and to make an appointment

Editor's Notes:
• Topshop/Topman Toronto will be located at Yorkdale Shopping Centre
• Topshop/Topman Toronto will be two floors located at The Bay, with Topman on the first floor and Topshop on the second floor
• Over 15,000 square feet.
• Canadian online shopping, an international first, will launch on October 5th at thebay.com/topshop and thebay.com/topman.
• Exclusive and Limited Edition Topshop and Topman items available in Canada only, during the grand opening
• A Canadian specific social media presence has been created to keep fans across the country up to date on the brand. Twitter: twitter.com/topshop_canada and twitter.com/topmanCA Facebook: facebook.com/topshopcanada and facebook.com/topmancanada

About TOPSHOP
Since it launched in 1964, Topshop has become a major style authority and one of fashion's biggest success stories. Topshop began as Peter Robinson's Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd.

In 1994, the Topshop flagship store was born, as the brand took over a 90,000 sq ft space at London Oxford Circus. It remains there today, and is considered the world's largest fashion store on the high street, attracting over 200,000 shoppers each week. In April 2009, the first American Topshop store opened its doors in New York.

In 2005, Topshop showed its own in-house designed collection, Unique, as part of the official London Fashion Week schedule. The only high-street brand to show on schedule, Unique's witty approach to style has made it a first choice for those who like to stay ahead. 2012 will see the tenth anniversary of Topshop's sponsorship of New Generation, which has nurtured an impressive roster of British talent over many seasons of London Fashion Week.

About TOPMAN
Topman has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men's fashion. Driving trends forward while shifting the way men approach shopping, the Brand's attitude to creating brilliant, affordable and authoritative menswear is second to none.

Born in 1978, Topman is the male equivalent of successful stable-mate; Topshop. With over 210 stores in its native Britain, almost every high street in the country boasts its very own slice of Topman. London's mega Oxford Circus flagship - one of several chief stores in the major cities throughout the UK - sees over 75,000 pairs of feet storm its two floors every week. The rest of the globe is catching up too. Here's the math: there are Topman stores in over 70 cities worldwide, stretching across 20 countries while boutiques in America, China, Germany, Belgium and Japan stock the Brand.

About ARCADIA GROUP LIMITED
Owned by Sir Philip Green and his family and with eight of the United Kingdom's best-known fashion and high street brands, each with its own distinctive identity and market segment, Arcadia Group is the UK's largest privately owned clothing retailer with more than 2,500 outlets, and an international business that trades in 37 countries and delivers on line to more than 100 countries worldwide. In January 2011 Sir Philip was honoured with the International Retailer Award at the National Retail Federation's annual convention in New York.

For further information:
Please contact Monika Rola, Ashley Bartlett at Strategic Objectives Inc. or Elaine Quan at The Bay
Monika Rola | E: mrola@strategicobjectives.com T: 416.366.7735 x237
Ashley Bartlett | E: abartlett@strategicobjectives.com T: 416.366.7735 x274
Elaine Quan | E : elaine.quan@hbc.com T : 416.861-4807

Hudson's Bay Company Confirms Final List of 189 Zellers Locations to be Assumed by Target

Hudson's Bay Company Confirms Final List of 189 Zellers Locations to be Assumed by Target

TORONTO, ON (September 23, 2011) – Hudson’s Bay Company today confirmed that Target Corporation has identified the final 84 locations where it will assume the Zellers leaseholds as part of an agreement announced in January 2011. Target’s lease selection process is now complete with a total of 189 stores leases it will assume from Zellers. As part of the agreement with Zellers, Target purchased the right to up to 220 Zellers leases for $1.825B CDN.

Today’s announcement identifies an additional 84 Zellers locations to be assumed by Target in addition to the 105 stores announced in May 2011. Target has announced its first stores will begin opening in Spring 2013. Zellers will prepare its Associates for the tens of thousands of jobs that will be created by Target and other retailers through a comprehensive career transition program which includes working closely with prospective employers.

Target will provide Zellers with a minimum 6-months notice of any planned store closure, with most stores receiving 9-months notice. For the balance of 2011 and into 2012 Zellers customers will continue to be able to enjoy shopping at all of its locations across the country.

The remaining Zellers stores (84) that are not included in the Target transaction will continue to operate while the Company reviews its options for these locations.

“We are very proud of the continuing dedication of the team in our stores, pharmacies and Home Office during this transition period” says Mark Foote, President and CEO of Zellers. “Our Associates continue to do a great job serving our customers and remaining focused on our business. We all look forward to providing our customers with an exciting holiday shopping experience.”

About Hudson's Bay Company
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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Media Contact: Tiffany Bourré, External Communications Manager, Hudson’s Bay Company, 905-595-7184, tiffany.bourre@hbc.com

The Bay Queen Street Unveils New Food Destinations by Oliver & Bonacini Restaurants and Compass Group Canada

The Bay Queen Street Unveils New Food Destinations by Oliver & Bonacini Restaurants and Compass Group Canada

Historic Partnership Delights Foodies and Shoppers with Innovative Restaurant Options in First Phase of National Initiative

August 18, 2011 - The Bay flagship store on Queen Street in Toronto is unveiling two delicious new foodie destinations, representing an important first milestone in the retailer’s national restaurant conversion and rebranding program. On the lower level, Foodwares Market, conceived and operated by Compass Group Canada, is a modern and stylish grab-and-go eatery fashioned after an old-world food hall. Foodwares Market opened to the public on August 16, 2011. At the corner of Queen and Bay, Bannock, an Oliver & Bonacini creation, is an original restaurant and café that honours and updates traditional Canadian comfort foods. The much-anticipated opening for Bannock is August 29, 2011.

In February 2011, the historic partnership of The Bay, Oliver & Bonacini Restaurants and Compass Group Canada was formed with the goal of changing the face of retail and foodservice in Canada. “We couldn’t be more pleased with this first phase of our restaurant rejuvenation,” says Bonnie Brooks, President and CEO, The Bay. “Thanks to the great work and immense talent of Compass Group Canada and Oliver & Bonacini, The Bay Queen Street is a fresh new destination for die-hard foodies while offering even more quality and convenience to casual diners and shoppers. Our new food service offerings are an exciting addition showcasing how we share Canadian authenticity and integrity, which reinforces our commitment to The Bay being Canada’s fashion and style headquarters and one of the world’s leading department stores.”

Foodwares Market Offers a Modern Food Hall Experience
The best elements of an old world food hall comes to the lower level of The Bay Queen Street with the 5,000-square-foot Foodwares Market. Now open, this stylish, relaxed and inviting grab-and-go eatery features locally sourced ingredients in hot and cold entrees, soups, salads, sandwiches, decadent treats, plus a self-serve illy coffee bar. The menu will change seasonally and all items are prepared fresh to go. Foodies will also love the unique, made-to-order Gourmet Panini Station boasting inspired combinations such as garlic and herb crusted roasted turkey breast topped with Brie cheese, grilled eggplant, roasted cranberries, baby greens, and roasted artichoke spread.

Artisan breads and baked goods are made fresh daily in the on-site bakery using organic flour. Foodwares Cafe, a charming nook next to the market offers Torrefazione Italia specialty coffees, tea and cold beverages.

The old world feel is set within a contemporary Foodwares Market design. Reclaimed wood, burnished metal, and honed and weathered stone all work together to capture and complement the fare offered throughout. Chalkboard menus add to the impression of a bustling market, and an eat-in area with a mix of seating options welcomes those who want to enjoy their meal in the warm and inviting environment.

Adjacent to Foodwares Market is O&B Artisan, a chocolate making shop offering hand-crafted chocolate bars, truffles, micro-batched chocolate, cookies and gelato produced by SOMA Chocolatemaker and made on-site by O&B.

“We are thrilled to unveil the Foodwares Market concept at The Bay Queen Street and look forward to bringing this concept to flagship locations of The Bay across Canada,” says Saajid Khan, CEO, Compass Group Canada and ESS North America. “For Compass, Foodwares Market represents our official foray into the Canadian retail sector and we are excited to bring our expertise in foodservice innovation to The Bay to create convenience, quality and a modern ambiance for customers of The Bay.”

Compass Regional Executive Chef, Rodney Meynert, is responsible for developing menus at all 24 locations of The Bay across Canada, and at Queen Street, the selections will be created by Executive Chef Suman Sandillya. Foodwares Market will be open Monday to Sunday, and for more details, please visit http://foodwaresmarket.com.

Bannock Serves Up a Unique Twist on Canadiana
Bannock – the simple, humble food that was brought to Canada through Scottish explorers – remains the core of Canadian culinary traditions and is the inspiration for Oliver & Bonacini’s restaurant and café in The Bay Queen Street. The menu at Bannock was developed by a team of O&B chefs, including partner Michael Bonacini and Corporate Executive Chef Anthony Walsh. It features wholesome ingredients that are reflective of Canada’s rich regional and cultural diversity, delivered in an innovative and playful way with Bannock breads integrated liberally throughout. A few choice selections include: pickerel taco + cucumber apple salad, served with caviar tartar; roast duck poutine pizza; and St-Canut pulled pork Tourtière; along with the famous Arcadian Court Chicken Pot Pie. Burgers and sandwiches range from $11 to $16; mains from $12 to $23.

With a total of 4,348 square feet, Bannock is part grab-and-go café, part coffee shop, and part dine-in restaurant. The architecture reflects the menu – eclectic and approachably Canadian – featuring antique pine and hemlock reclaimed from one of the Queen’s wharfs that sat under the waters of Lake Ontario at York Street for over a hundred years. Other design features include hammered oxidized metal, honed Carrara marble and concrete details. Café seating offers of mix of dining and high communal tables, overstuffed settees and contemporary café chairs.

“We are extremely excited about introducing Torontonians to Bannock’s honest approach to food,” says Peter Oliver, Partner, Oliver & Bonacini Restaurants. “The restaurant takes all that is quintessentially Canadian, turns it on its side, and brings it to life with our honest commitment to quality and service.”

Bannock officially opens on August 29. The Café/Coffee Shop will open for breakfast and stay open well past dinner hour. The dining room will be open for lunch and dinner every day. Please visit www.bannockrestaurant.ca for more details.

The First Step
These new concept food destinations are the first step in the partnership between The Bay, Compass Group Canada and Oliver & Bonacini across the country. Compass Group Canada will be involved in 22 locations from coast-to-coast, while Oliver & Bonacini will concentrate its talents on flagship locations in key parts of the country. Future activity at The Bay Queen Street includes renovating and reinventing the historic Arcadian Court; creating a full-service, state-of-the-art conference and event facility, Arcadian Loft, on the eighth floor; and opening additional foodservice locations within the store. Work at other sites across Canada will be staggered, with some beginning as early as this summer.

About The Bay
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in 8 provinces across Canada as well as www.thebay.com, the company’s online store.

About Compass Group Canada
Compass Group Canada is the country’s leading foodservice and support services company with over $1.4 billion in revenues in 2010 and over 23,000 associates across the country. Compass’s Leisure & Entertainment division has specialized in the cultural sector for more than 30 years and also owns and operates well-known properties like C5 Restaurant Lounge at the Royal Ontario Museum, Zinc at the Art Gallery of Alberta, The Estates of Sunnybrook and led foodservice at Molson Canadian Hockey House for the Vancouver 2010 Winter Olympics. Additional operating sectors include: Canteen Vending Services, Chartwells, Crothall, Eurest, Eurest Services, ESS, Gourmet Cuisine, Morrison, Levy Restaurants, Restaurant Associates, and The Hurley Group. With 428,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of £14.5 billion in the year to September 30, 2010.

About Oliver & Bonacini Restaurants
Oliver & Bonacini is recognized as one of Canada’s leading fine dining restaurant companies, operating 12 unique and innovative restaurants in Ontario. Operations include à la carte dining, quick service, catering, group dining and special events. Unique concept restaurants include Canoe, Jump, Auberge du Pommier, Biff’s Bistro, Luma, and O&B Canteen. The company also operates a midrange casual dining concept, Oliver & Bonacini Café Grill, with locations in Toronto, Blue Mountain, Oakville and Waterloo. The company’s private dining and events division, Oliver & Bonacini Events, manages a number of large scale event facilities, including Malaparte at TIFF Bell Lightbox, City Ballroom at Toronto Board of Trade and Windermere House on Lake Rosseau in Muskoka. Oliver & Bonacini credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

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For more information, or to schedule an interview with Mr. Oliver, Mr. Bonacini, or Mr. Khan, please contact David Weinstein or Amanda Losier at Strategic Objectives Inc. Tel: (416) 366-7735. Fax: (416) 366-2295. Email: davidw@strategicobjectives.com or alosier@strategicobjectives.com

The Bay bets Vancouver will bring it home!

The Bay bets Vancouver will bring it home!

Thousands of commemorative championship t-shirts available to fans in Downtown Vancouver’s flagship Bay store immediately following win

June 14, 2011 - Like all of Canada, The Bay believes! Today, The Bay announced its downtown Vancouver flagship store will have thousands of commemorative T-shirts available for purchase in the event of an historic Vancouver win, as soon as the game is done. The Bay store at 674 Granville Street will remain open until 11:00 p.m. following a Vancouver victory to ensure fans planning on celebrating downtown can wear official championship gear with pride the minute the team wins.

Located in the heart of the Granville Street fan celebration zone, The Bay has caught the playoff fever affecting all of Vancouver and Canada. The store is receiving a shipment of commemorative T-shirts Monday morning, in preparation for an away-win tonight. By staying open until 11:00 p.m., fans won’t have to leave the party to get their hands on amazing commemorative gear that can be cherished for years to come. There will be two different shirts for just $20 or $25 each, and these hot items are sure to become collector’s items.

“As a uniquely Canadian retailer, The Bay is happy to cheer on Vancouver and celebrate hockey as our national pastime,” says Bonnie Brooks, President and CEO, The Bay.

About The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in eight provinces across Canada as well as www.thebay.com, the company's online store.

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National media contact:
Ashley Bartlett
Email: abartlett@strategicobjectives.com
Tel: (416) 366-7735 x 274

Amanda Losier
Email: alosier@strategicobjectives.com
Tel: (416) 366-7735 x 272

Local media contact:
Carla, Mitchell, The Bay Vancouver
Email: Carla.mitchell@hbc.com

The Bay Yorkdale to House Canada’s First Topshop and Topman Destination Locations

The Bay Yorkdale to House Canada’s First Topshop and Topman Destination Locations

"Topshop and Topman Summer Takeover" Will Provide a Season of Shopping Previews

June 9, 2011 - The waiting game is over for fashion lovers across Canada. The Bay revealed today that its Yorkdale Mall store in Toronto will house the first destination locations of the highly-anticipated Topshop and Topman, the UK-based retail fashion phenomena. The Yorkdale store-within-a-store concept is slated to open September 2011, but those who are craving the original, affordable fashions from the UK, won’t have to wait that long to get a taste of what’s to come.

The “Topshop and Topman Summer Takeover” will provide shopping previews of the brand’s cutting-edge London fashions at temporary Pop-up shops and Canadian-specific Facebook and Twitter sites will help fashionistas keep up with the schedule of activities.

“One-weekend-only” Pop-up Location – Queen West and Soho Street
June 17 to 19, 2011
The “Topshop and Topman Summer Takeover” launches with Pop-up locations of Topshop and Topman unlike anything Toronto has seen before. The temporary stores will feature summer essentials, free frozen treats to keep shoppers cool, and a shopping soundtrack provided by high-profile DJs. The first 200 customers each day will receive a limited-edition reusable fabric bag, and the weekend shopper deemed to have the best Toronto Street Style will win tickets to the Yorkdale VIP Opening Party in September, and a $500 shopping spree with a Topshop Topman Personal Shopper.
Hours :
Friday, June 17; from noon to 8pm
Saturday, June 18; from 10am to 8pm
Sunday, June 19; from 10am to 5pm

Topshop Capsule in The Bay Queen Street,
Yonge and Queen Street, 3rd Floor
Opening Thursday, June 30, 2011
Curated by Tommy Ton, Toronto’s own internationally acclaimed street style photographer and fashion blogger, the Topshop Capsule features a specially selected collection of Tommy’s favourite Topshop pieces. The Capsule will be in The Bay Queen Street throughout summer to get Torontonians ready for the Yorkdale launch.

“Farewell to Summer” Topshop and Topman Pop-ups in Muskoka,
July 30 to August 1, 2011
This will be the last chance to shop Topshop and Topman before the Yorkdale store opening, so get your hands on it before anyone else.
Hours: Store hours to be provided at a later date
“The Bay is thrilled to provide another unique and outstanding first for Canadians with the Topshop and Topman shopping previews this summer,” says Bonnie Brooks, President and CEO, The Bay. “The excitement for the first store opening in September continues to grow, and the addition of Topshop and Topman to our fashion roster cements The Bay as Canada’s go-to fashion destination.”

Canadian Online Shopping an International First
The Bay also announced that coming this September, shoppers from across Canada will be able to purchase Topshop and Topman merchandise through thebay.com/topshop and thebay.com/topman websites. This agreement is an international first, and will allow fashion lovers from across the country to be a part of the Topshop and Topman experience.

Canadian-specific social media sites have been developed to keep Topshop and Topman devotees in the know. Check out details at Facebook.com/TopshopCanada and Facebook.com/TopmanCanada as well as on Twitter @Topshop_Canada and @TopmanCA. Watch the sites for news on the hottest trends out of the UK as well as details on Canadian events and exclusive contests.

About The Bay

Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 90 stores in 8 provinces across Canada as well as www.thebay.com, the company’s online store.

About Topshop

Since it launched in 1964, Topshop has become a major style authority and one of fashion’s biggest success stories. Topshop began as Peter Robinson's Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd. The first standalone Topshop store was opened in 1974.

In 1994, the Topshop flagship store was born, as the brand took over a 90,000 sq ft space at London Oxford Circus. It remains there today, and is considered the world’s largest fashion store on the high street, attracting over 200,000 shoppers each week. In April 2009, the first American Topshop store opened its doors in New York.

In 2005, Topshop showed its own in-house designed collection, Unique, as part of the official London Fashion Week schedule. The only high-street brand to show on schedule, Unique’s witty approach to style has made it a first choice for those who like to stay ahead. 2012 will see the tenth anniversary of Topshop’s sponsorship of New Generation, which has nurtured an impressive roster of British talent over many seasons of London Fashion Week.

About Topman

Topman has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men's fashion. Driving trends forward while shifting the way men approach shopping, the Brand's attitude to creating brilliant, affordable and authoritative menswear is second to none.
Born in 1978, Topman is the male equivalent of successful stable-mate; Topshop. With over 210 stores in its native Britain, almost every high street in the country boasts its very own slice of Topman. London's mega Oxford Circus flagship - one of several chief stores in the major cities throughout the UK - sees over 75,000 pairs of feet storm its two floors every week. The rest of the globe is catching up too. Here's the math: there are Topman stores in over 70 cities worldwide, stretching across 20 countries while boutiques in America, China, Germany, Belgium and Japan stock the Brand.
As one might suspect, its fashion forwardness continues into cyberspace with transactional website topman.com seeing over 450,000 unique visits per week and current shipping to over 100 countries across the globe.

About Arcadia Group Limited

Owned by Sir Philip Green and his family and with eight of the United Kingdom’s best-known fashion and high street brands, each with its own distinctive identity and market segment, Arcadia Group is the UK's largest privately owned clothing retailer with more than 2,500 outlets, and an international business that trades in 37 countries and delivers on line to more than 100 countries worldwide. In January 2011 Sir Philip was honoured with the International Retailer Award at the National Retail Federation’s annual convention in New York.

For more information, please contact Elaine Quan at The Hudson’s Bay Company
Elaine Quan
Email: elaine.quan@hbc.com
Tel: (416) 861 - 4807

Tommy Hilfiger and the Bay announce Canadian distribution partnership

Tommy Hilfiger and the Bay announce Canadian distribution partnership

90 The Bay stores to offer Tommy Hilfiger across Canada in 2011

TORONTO and NEW YORK, May 27, 2011 - The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation (NYSE: PVH), and The Bay, one of Canada's leading fashion retailers, are pleased to announce an agreement under which 90 The Bay stores across Canada will offer Tommy Hilfiger menswear by November 2011. The Company will invest in the development of fixtured shop-in-shop environments in key doors to deliver the best brand and product experience for The Bay shoppers.

"We have been watching the Canadian marketplace closely over the past few years, and its robust economy and increasingly discerning fashion consumers make this the perfect time to re-introduce our brand at The Bay stores," said Gary Sheinbaum, Chief Executive Officer of Tommy Hilfiger North America. "In the United States, our strategic alliance with Macy's has served our business very well over the past three years, and we're confident that this arrangement with one of Canada's leading department stores will have a similar impact."

"We're very excited to expand our presence in Canada with this important launch," said Tommy Hilfiger. "The Bay is an excellent partner, and this opportunity allows us to reach a broader base of Canadian consumers who appreciate the brand's classic American cool style."

"The Bay is thrilled to be the exclusive launch department store partner for Tommy Hilfiger in Canada," said Bonnie Brooks, President and CEO, The Bay. "With one of the most recognized lifestyle brands available in 90 stores, The Bay will provide Canadian customers the full Tommy Hilfiger shopping experience in a strong branded environment."

66 locations - including The Bay's flagship stores in downtown Toronto (176 Yonge Street at Queen West), downtown Montreal (585 rue Ste-Catherine Ouest) and Vancouver (674 Granville Street) - will open in August 2011, followed by 24 more throughout the fall. The average Tommy Hilfiger-branded location will occupy approximately 500 square feet, but will be a full 750 square feet in the Toronto, Montreal and Vancouver flagship stores.

About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit www.tommy.com.

About Phillips-Van Heusen Corporation
Phillips-Van Heusen Corporation, one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY and Timberland. Visit www.pvh.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this document, including, without limitation, statements relating to the Company's future plans, strategies, objectives, expectations and intentions, including, without limitation, statements relating to the Company's acquisition of Tommy Hilfiger B.V. and certain affiliated companies (collectively, "Tommy Hilfiger"), are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation, the following: (i) the Company's plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) in connection with the acquisition of Tommy Hilfiger, the Company has borrowed significant amounts and will have to use a significant portion of its cash flows to service such indebtedness, as a result of which the Company might not have sufficient funds to operate its businesses in the manner it intends or has operated in the past; (iii) acquisitions and issues arising with acquisitions and proposed transactions, including without limitation, the ability to integrate an acquired entity, such as Tommy Hilfiger, into the Company with no substantial adverse affect on the acquired entity's or the Company's existing operations, employee relationships, vendor relationships, customer relationships or financial performance; and (iv) other risks and uncertainties indicated from time to time in the Company's filings with the Securities and Exchange Commission.

The Company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.

For further information:
Marybeth Schmitt
SVP of Communications
Tommy Hilfiger USA
212 548 1952
mschmitt@tommy.com

Elaine Quan
Sr. Public Relations Manager
The Hudson's Bay Company
416 861 4807
elaine.quan@hbc.com

The Hudson’s Bay Company announces its successful “Donate Your HBC Rewards Points” campaign to support flood victims in Manitoba and Quebec, and residents impacted by the Alberta wildfires

The Hudson’s Bay Company announces its successful “Donate Your HBC Rewards Points” campaign to support flood victims in Manitoba and Quebec, and residents impacted by the Alberta wildfires

The “Donate Your HBC Rewards Points” program remains steadfast to help the lives of Canadians in need

May 25, 2011 – Today, the Hudson’s Bay Company announces its successful “Donate Your HBC Rewards Points” campaign to support the victims in flood-ravaged Manitoba and Quebec, and residents affected by the Alberta wildfires. Extreme weather conditions in these provinces have impacted thousands of people, displacing them from their homes and businesses.

The “Donate Your HBC Rewards Points” campaign comes after customers and associates helped to successfully raise over $200,000, in March and April, for the Canadian Red Cross’ Japan Earthquake & Asia Pacific Tsunami relief fund.

From now until June 12, 2011, all Bay and Zellers store locations in Alberta, Manitoba and Quebec will offer Canadians in those provinces the opportunity to contribute to the relief efforts by donating their HBC Rewards Points to the Canadian Red Cross. In addition to making donations in-store, customers and associates can donate nationally online through www.hbcrewards.com by clicking on the “Donate to Charity/Community” link.

“Our ‘Donate Your HBC Rewards Points’ campaign is an easy way for our customers and associates to support the flood victims in Manitoba and Quebec, and Albertans affected by the devastating wildfires,” said Don Watros, Chief Operating Officer of the Hudson’s Bay Company and Lord & Taylor. “We have over a 300 year history with supporting Canadians; our long-standing relationship with the Canadian Red Cross is reflective of our work beyond the walls of our stores and into communities across the country.”

“The Canadian Red Cross is extremely grateful to the Hudson's Bay Company for this support,” says Conrad Sauve, Canadian Red Cross secretary general and CEO.”Canadians are incredibly generous during times of disaster and this campaign offers a unique and easy way for Canadians to help.”

Customers who wish to support the relief efforts in Alberta, Manitoba and Quebec may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca by calling toll free 1-800-418-1111 or at any Red Cross office.

About Hudson's Bay Company
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, the Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For additional information contact:
Stephanie Thornbury
Director, HBC Communications
Hudson's Bay Company
905-595-7237
stephanie.thornbury@hbc.com

The Bay Continues its Evolution as a World-Class Department Store - Multi-million Dollar Facelift for Stores All Across Canada

The Bay Continues its Evolution as a World-Class Department Store - Multi-million Dollar Facelift for Stores All Across Canada

May 24, 2011 - The evolution of The Bay continues. Today, The Bay announced that it is renovating 80 of its 91 stores across Canada, providing a retail facelift to further improve the shopping experience for Canadians. Renovations are already underway and the majority are expected to be complete by August 2011. This multi-million dollar investment in the iconic brand comes hot on the heels of a groundbreaking partnership with Compass Group Canada and Oliver & Bonacini Restaurants to reinvigorate all of The Bay restaurants and foodservices, and news that The Bay has secured the Canadian franchise rights for UK-based retail fashion phenomena Topshop and Topman.

"We are extremely excited to continue our journey to becoming a world-class department store, committed to providing the ultimate fashion and shopping experience," says Debbie Edwards, Senior Vice President, The Bay. "Our new store offering will be far more compelling and our renovated stores will be more inviting. This, combined with all our hard work improving customer service over the past two years, will help provide the ultimate shopping destination for our customers."

Customer-First Approach
The Bay has focused on a customer-first approach in order to continue offering Canadians what they want and need in a new retail environment. As part of enhancing the customer experience, The Bay has recently introduced many exciting new brands, concepts, and exclusive retail offerings such as Material Girl by Madonna, Edit by Jeanne Beker, and Jessica Simpson Jeanswear. The updated stores will better showcase The Bay's modern selection, and make it easier to introduce additional brands and concepts in the future.

"The renovated Bay stores will be easy to navigate; offer a more open concept with brighter visual elements; and will include a larger footprint for both women's and men's apparel," explains Ms. Edwards. "Every store and customer community is unique, so we will work to ensure that the renovations will best suit the needs of each location of The Bay."

To celebrate this new beginning, The Bay will be conducting Renovation Sales across Canada offering customers great value on the latest in fashion, beauty, home and accessory designers and brands.

"A new era is truly underway at The Bay," says Ms. Edwards. "Our goal has been to make The Bay a world-class department store and we are once again delivering on that commitment, all with the Canadian consumer in mind."

About The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in eight provinces across Canada as well as www.thebay.com, the company's online store.

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For further information:
David Weinstein at Strategic Objectives Inc.
Tel: (416) 366-7735.
Fax: (416) 366-2295.
E-mail: davidw@strategicobjectives.com

Zellers Partners with the Canadian Diabetes Care Guide To Help Raise Diabetes Awareness

Zellers Partners with the Canadian Diabetes Care Guide To Help Raise Diabetes Awareness

Zellers pharmacies to host onsite screening and educational programs for Canadians at risk or living with Diabetes

TORONTO, ON, May 10, 2011 – Zellers is pleased to announce a partnership with the Canadian Diabetes Care Guide, an organization that provides critically needed education programs and resources to the increasing number of Canadians affected by diabetes. Over the coming months, Zellers will be conducting an ongoing series of educational programs through clinics held at Zellers pharmacies across Canada to help ensure Canadians with diabetes have access to the resources and support they need.

“Pharmacists are an underutilized healthcare resource,” said Lori Fasano, General Merchandising Manager for Zellers Pharmacies. “Zellers pharmacists are at the front lines of patient care and are equipped with the knowledge and tools necessary to help patients manage diabetes and make smart choices to diminish risks and delay or prevent the development of complications.”

The partnership with the Diabetes Care Guide includes diabetes education centres, certified diabetes educators, and Zellers pharmacists to ensure that critical health messages will reach the greatest audience possible. With over three million Canadians currently living with diabetes, and another six million considered to be pre-diabetic, this kind of program is critical.

“Zellers recognizes the valuable role diabetes educators play in helping people with diabetes," said Alan Donaldson for the Canadian Diabetes Care Guide. “Learning how to manage diabetes and lead a healthy lifestyle can be complex and time-consuming. It is our hope that this partnership and the resources provided can help reduce diabetes-related health complications."

To support this awareness building campaign in store, Zellers pharmacies are providing a variety of educational tools and information on diabetes in easy-to-access and understandable formats. The first tool in the series is a portion control plate that shows proper portion size and how the various food groups should be combined to create a healthy, nutritious meal. Other resources include a testing tool to help identify loss of sensation, common in people with diabetes that will be available this summer. Patients can obtain a convenient home-sized copy of the portion control guide, the sensation testing kit, and a number of other educational tools by visiting their local Zellers pharmacy.

For more information, and to locate a Zellers pharmacy, please visit www.zellers.com.

About Hudson’s Bay Company
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

About the Canadian Diabetes Care Guide
The Canadian Diabetes Care Guide/Guide canadien sur le diabète is published by Sampling Canada, a privately held company established in 1996 and provides a comprehensive set of educational resources for people with diabetes and for the diabetes professionals who care for them.

It is the only organization providing critically needed education programs and resources across Canada, in both English and French, to people diagnosed with diabetes, their families, and the diabetes educators who care for them. All of its materials are delivered personally addressed to diabetes educators for free distribution to their patients.

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For additional information, contact:

Hayley Bessner or Cynthia Innes
Edelman for Hudson’s Bay Company
E: hbccommunications@edelman.com
P: 416.849.2392 / 416.849.1998

Hudson's Bay Company Customers and Associates donate over $200,000 in support of Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund

Hudson's Bay Company Customers and Associates donate over $200,000 in support of Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund

May 5, 2011 - Hudson's Bay Company announced today the results of its national 'Donate Your HBC Rewards Points' campaign in support of Japan earthquake relief efforts, which raised over $200,000. The funds are being donated to the Canadian Red Cross to provide on-the-ground assistance, including evacuation support, shelter and first aid to those affected by the devastating earthquake and tsunami in March.

From April 10 to April 30, 2011, all Bay, Zellers and Home Outfitters locations across the country offered Canadians the opportunity to contribute to relief efforts by donating their HBC Rewards points to the Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund. Contributions made by both customers and associates raised $136,597. In addition to this amount, Hudson's Bay Company is making and additional donation of $100,000 for a total donation of $236,597.

"The support of Canadians around this cause has been tremendous," said Richard Baker, Governor and CEO, Hudson's Bay Company. "Thank you to all who participated in this campaign. We at the Hudson's Bay Company are proud to match the generosity shown by our customers and our associates."

"Our disaster relief efforts are made possible thanks to donors and we appreciate the donation of over $200,000 by the Hudson's Bay Company," said Conrad Sauvé secretary general and CEO of the Canadian Red Cross. "These funds will be used to directly support the Japanese Red Cross in providing emergency health, relief supplies and shelter to over 280,000 survivors."

Customers who wish to continue supporting the Japan Earthquake & Asia Pacific Tsunami relief efforts beyond April 30, 2011 may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca/helpnow, by calling toll free 1-800-418-1111 or at any Red Cross office.

For further information:
Stephanie Thornbury
Director, HBC Communications
Hudson's Bay Company
stephanie.thornbury@hbc.com
905-595-7237

Hudson's Bay Company initiates campaign to donate your HBC Rewards Points in support of Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund

Hudson's Bay Company initiates campaign to donate your HBC Rewards Points in support of Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund

TORONTO, ON, March 18, 2011 – Following the devastating earthquake and tsunami in Japan, Hudson's Bay Company announced the launch of a national ‘Donate Your Points’ campaign to help raise funds in support of relief efforts currently underway.

Until Sunday, April 10, 2011, all Bay, Zellers and Home Outfitters locations across Canada will offer Canadians the opportunity to contribute to relief efforts by donating their HBC Rewards points to the Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund. In addition to making donations in-store, customers and associates can donate online through www.hbcrewards.com by clicking on the ‘Donate to Charity/Community’ link.

"We recognize the importance and impact these types of support initiatives can have, not only on the affected communities, but also here at home as we are reminded of Canada’s reputation for rallying together to support those in need," said Don Watros, COO, Hudson’s Bay Trading Company. "This program gives our associates and customers the opportunity to help the Canadian Red Cross and contribute much needed funds and support to the people of Japan."

“The Red Cross Movement is rapidly mobilizing to meet the urgent humanitarian needs following a devastating earthquake and tsunami in Japan,” says Conrad Sauve secretary general and CEO of the Canadian Red Cross. “We are grateful to the Hudson’s Bay Company for their generous support of Red Cross relief and recovery operations in affected communities.”

Customers who wish to continue supporting the Japan Earthquake & Asia Pacific Tsunami relief efforts beyond April 10, 2011 may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca/helpnow, by calling toll free 1-800-418-1111 or at any Red Cross office.

About Hudson's Bay Company

Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For additional information, contact:

Stephanie Thornbury
Hudson’s Bay Company
(416) 436-8086

The Hudson's Bay Company Secures Exclusive Canadian Franchise Rights for UK's Topshop and Topman

The Hudson's Bay Company Secures Exclusive Canadian Franchise Rights for UK's Topshop and Topman

International lines to appear in The Bay as early as fall 2011

March 9, 2011 - After months of speculation, The Hudson's Bay Company announced it has earned the Canadian franchise rights for Topshop and Topman, the UK-based retail fashion phenomena, including the rights for both shops within stores and stand alone stores. Operating in 37 countries around the world, the franchisee agreement will see Topshop and Topman launch stores within The Bay in the Fall of 2011.

"We couldn't be more excited about adding Topshop and Topman to The Bay's growing roster of fashion-forward finds," says Bonnie Brooks, President and CEO, The Bay. "Those in the know have been anxiously waiting for Topshop and Topman to come to Canada on a large scale, and The Bay is thrilled to deliver. It's a material step towards cementing The Bay as a world-class department store that delivers the ultimate fashion experience for our savvy clientele."

Sir Philip Green, of the Arcadia Group which owns Topshop and Topman, comments "I am delighted to be launching the Topshop and Topman brands in Canada, and know that having chosen Bonnie and her team to be our partners, we have exciting times ahead. This represents another step in our continued international growth, and I am confident that The Bay's customers will enjoy the retail experience and fantastic product offer that both our brands will deliver for them."

"We're thrilled to announce a store opening in Canada this year, further increasing our presence in the Americas which includes an existing flagship in New York, and forthcoming openings in Brazil and Chicago," says Mary Homer, Managing Director for Topshop. "We've wanted to open a stand-alone store in Canada for some time, and the large site within The Bay allows us to bring the full Topshop experience to the customer in an undiluted way. The concept will stay true to Topshop's stores in other major cities, offering up-to-the-minute affordable style with fashion authority."

"We are very excited to have secured our first introduction in the Canadian market with the partnership of The Bay and look forward to the opening of the first store in Toronto with great anticipation," says David Shepherd, Managing Director for Topman.

Topshop's individuality has earned it worldwide respect, cementing its place on the international style map. Its collaborations with both young designers and some of history's most iconic fashion names such as Celia Birtwell and Kate Moss, have further advanced the brand's reputation as a fashion leader.

"Both Topshop and Topman have a brave and irreverent approach to style that has captured the imagination of the fashion conscious shoppers and industry insiders alike," adds Ms. Brooks.

About The Bay

Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 92 stores in 8 provinces across Canada as well as www.thebay.com, the company's online store.

About Topshop

Since it launched in 1964, Topshop has become a major style authority and one of fashion's biggest success stories. Topshop began as Peter Robinson's Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd. The first standalone Topshop store was opened in 1974.

About Topman

About Arcadia Group Limited

Owned by Sir Philip Green and his family and with eight of the United Kingdom's best-known fashion and high street brands, each with its own distinctive identity and market segment, Arcadia Group is the UK's largest privately owned clothing retailer with more than 2,500 outlets, and an international business that trades in 37 countries and delivers on line to more than 100 countries worldwide. In January 2011 Sir Philip was honoured with the International Retailer Award at the National Retail Federation's annual convention in New York.

For more information, please contact
Geri McCuish
The Bay
geri.mccuish@hbc.com
(416) 861-6768

The Bay, Madonna and Iconix Brand Group's MG Icon announce Material Girl brand will be exclusively available at the Bay in Canada

The Bay, Madonna and Iconix Brand Group's MG Icon announce Material Girl brand will be exclusively available at the Bay in Canada

Brand unveils new marketing campaign featuring Kelly Osbourne

TORONTO, February 23 - The Bay is excited to announce that MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc. (NASDAQ: ICON) unveiled today its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. The Material Girl Campaign will be a multi-media approach that will roll out this spring. The brand is exclusively available at The Bay's 91 stores in Canada.

Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love."

"It's such an honour to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it's high fashion but it's also accessible to anyone who shops at Macy's," stated Kelly Osbourne. Commenting on her style, Osbourne added, "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."

The campaign creative harks back to Madonna's roots in the East Village of New York City and was shot at the iconic venues Lit Lounge and Mars Bar. Osbourne poses against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional campaign images were photographed at Bathhouse Studios in New York. The set was inspired by the East Village of the 1980s with chain link fences and iconic images. The campaign was photographed by fashion photographer Brooke Nipar. The creative was conceived by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Kelly Osbourne plus Madonna plus Lola equals an incredible new marketing campaign for Material Girl. We are excited to be able to follow up on the successful launch of Material Girl with a fresh new campaign that is a true nod to Madonna's East Village roots, and Kelly fills the role perfectly."

"Just like Madonna, Kelly Osbourne is an inspiration to young females. She is spontaneous and fearless with an impeccable sense of style," says Bonnie Brooks Chief Adventurer of the Bay. "The Bay is committed to introducing new and exclusive brands which is why we are delighted to share this new fashion savvy collection and campaign with Canada."

To stay up to date with the latest news from Material Girl follow @MaterialGirlCol on Twitter and become a fan of Material Girl on Facebook at www.facebook.com/materialgirlcollection.

About The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 92 stores in 8 provinces across Canada as well as www.thebay.com, the company's online store.

About Iconix Brand Group, Inc: Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

About Madonna: Madonna, a multi-Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children's book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent "Sticky and Sweet" Tour was the most successful concert tour by a solo artist in history.

###

Media Contact:

The Bay
Nicole Plener
nicole.plener@hbc.com
416.861.4432

Iconix
Maria Dolgetta
mdolgetta@iconixnbrand.com
212.819.2084

Madonna
Liz Rosenberg
Liz Rosenberg Media
212.991.4290

Scott Niedermayer to Launch Piece of the Podium program at The Bay to Celebrate the 2010 Vancouver Olympic Games One-Year Anniversary

Scott Niedermayer to Launch Piece of the Podium program at The Bay to Celebrate the 2010 Vancouver Olympic Games One-Year Anniversary

VANCOUVER, Feb. 9 /CNW/ - Team Canada's Captain Scott Niedermayer will be at The Bay, Granville Street, on Wednesday, February 9th from 4:45pm- 5:00pm to pay tribute to the 2010 Vancouver Olympic Games and launch the Piece of the Podium program. The Bay will be selling pieces of the Official Olympic Podium in commemoration of the one-year anniversary. The wood pieces being sold are hand crafted stone shaped and will come from select 2010 Games podiums. Net proceeds from the iconic keepsakes will go towards the Canadian Olympic Team. A total of 20,100 souvenirs will be sold on thebay.com, and The Bay Downtown in Vancouver and Toronto, retailing for $39.99.

Who: Gold Medalist and Team Canada Captain Scott Niedermayer
What: Piece of the Podium launch and Photo Opportunity with Scott Niedermayer
When: Wednesday, February 9th 2011 4:45pm- 5:00pm
Where: The Bay 674 Granville Street Main Floor

Photo opportunities include:

· Scott Niedermayer with the first Piece of the Podium and with
· Olympic artifacts:
· Official Vancouver 2010 Podium
· Official Vancouver 2010 Hockey Mound (Mini-Podium used on-ice for Gold Medal Team Photo immediately after game)
· Hockey Net from 2010 Men's "Gold Medal Overtime Game Winning Goal"
· Complete Set of Team Canada Men's 2010 Olympic "Game Used" Jerseys (White)
· Set of Olympic Red Podium Jackets Signed by 2010 Canadian Olympic Medalists

About The Bay

For further information:

Carla Mitchell, The Bay
carla.mitchell@hbc.com
604-808-0851

The Bay Changes the Face of Retail and Foodservice in Canada Through an Exciting Partnership with Compass Group Canada and Oliver & Bonacini Restaurants

The Bay Changes the Face of Retail and Foodservice in Canada Through an Exciting Partnership with Compass Group Canada and Oliver & Bonacini Restaurants

Historic Partnership to Transform The Bay Restaurants in 24 Stores Across Canada

TORONTO, Feb. 2 /CNW/ - The Bay has reached another milestone in its evolution as a world-class department store: transforming its restaurants and foodservice offerings into destinations that will greatly enhance the overall shopping experience for customers. The Bay has entered into an exciting new partnership with Compass Group Canada, the country's leading foodservice and support services company, and Oliver & Bonacini Restaurants, one of Canada's leading fine dining restaurant and event management companies, to manage all restaurants and foodservices at The Bay.

The partnership with Compass Group Canada and Oliver & Bonacini includes the conversion and re-branding of the 24 Bay store restaurants all across Canada. Compass Group Canada will be involved from coast-to-coast, while Oliver & Bonacini Restaurants will concentrate its talents on flagship locations across Canada including several exciting initiatives at The Bay Queen Street flagship store in Toronto. Queen Street plans include: renovating and reinventing the historic Arcadian Court; creating a full-service, state-of-the-art conference facility on the eighth floor; opening several foodservice locations within the store including a sleek new concept restaurant at the corner of Queen and Bay; and converting part of the lower level to a food hall.

Progressive New Vision
The alliance will help make The Bay a fresh new destination point for die-hard foodies while offering even more quality and convenience to casual diners and shoppers. Compass Group Canada will provide The Bay with access to advanced technology, processes, and innovative food concepts that will help increase productivity, engage associates and provide service excellence to customers across Canada. Oliver & Bonacini will bring creative vision and strategic direction to the creation of outstanding quality food and dining for The Bay customers.

"This is an exhilarating partnership for The Bay as we join forces with two of the best foodservice and restaurant management companies in Canada to forge a progressive new vision for dining and events at Canada's oldest and largest department store," says Bonnie Brooks, President and CEO, The Bay. "We are currently planning the rollout to all our major stores, and we view it as an amazing opportunity to build upon our foundation of delivering new and exciting brands to The Bay - and taking dining and foodservice to an entirely new level for our customers."

The New Face of Food at The Bay
Many significant changes are in store at The Bay's flagship Queen Street location in Toronto:

- Enhancing a dynamic downtown corner with the addition of a bustling, vibrant market café. Oliver & Bonacini will create a new restaurant on the main level of the store at the corner of Queen and Bay. This will become a thriving destination for all-day meals and snacks - from breakfast to busy lunch and dinner rush hours. It will be a unique combination of seated à la carte and al fresco dining and fresh prepared take away.
- Adding a Lower Level Food Hall. Compass Group Canada will create a unique culinary experience in part of the lower level that further builds on its reputation for delivering world-class express and eat-in dining experiences. Whether customers want a healthy and hearty sit down meal, or quality take-away, a wide array of freshly made sandwiches, salads, soups, hot entrées and daily chef's specials will be available.
- Creating the most sought after private event venue in the city through the revitalization of the gracious and historic Arcadian Court, as well as the addition of a full-service, state-of-the-art conference facility on the eighth floor overlooking Old City Hall and Nathan Philips Square. Oliver & Bonacini will assume operation of Arcadian Court with the vision to create a mecca for social and business entertaining - from weddings to exclusive business events, to gala fundraisers.

The work at The Bay Queen Street will begin in April 2011 and will be completed in stages. Phase One will include the construction of the restaurant at Queen and Bay Streets, and Phase Two will see the renovation of the lower level food hall. Phase Three, the renovation of Arcadian Court, begins January 2012, with its re-opening date slated for April 2012. For all other stores, work will be staggered, beginning in April 2011.

Focus on Employees
The partnership is good news for The Bay employees. All existing Bay Foodservice employees will receive offers of employment from Compass Group Canada, along with an invigorated work environment and opportunities for employee development. Employment offers will be made in a phased approach according to the transition schedule over the next year.

Win-Win-Win
"The Bay is continually reaching to new heights in improving our overall operations and customer service," adds Ms. Brooks. "Compass Group Canada, in partnership with the creative team at Oliver & Bonacini, offers several important benefits to The Bay including exciting new foodservice environments and concepts for our customers, while also enhancing the workplace environment for our employees. This partnership provides opportunities to achieve both short and long term cost savings and operational efficiencies."

"We are honoured that our official foray into the Canadian retail sector is with such a respected and established partner as The Bay," says Saajid Khan, CEO, Compass Group Canada and ESS North America. "Compass Group Canada and The Hudson's Bay Company share similar core values including a commitment to quality, service and employee development."

"When Michael and I started our company in 1993 with the opening of Jump, never would we have thought that one day we would be entering into a partnership with two such esteemed organizations as Hudson's Bay Company and Compass Group Canada," says Peter Oliver, Partner, Oliver & Bonacini Restaurants. "This is a real honour for us. It is also a tribute to our team, and we look forward to delivering on the expectations of O&B in the partnership."

For further information: or to schedule an interview with Ms. Brooks, Mr. Oliver, Mr. Bonacini, or Mr. Khan, please contact Michael Shipticki or David Weinstein at Strategic Objectives Inc. Tel: (416) 366-7735. Fax: (416) 366-2295. Email: mshipticki@strategicobjectives.com or davidw@strategicobjectives.com.

Hudson’s Bay Company announces agreement with Target Corporation for the sale of certain Zellers real estate leases for C$1.825 billion

Hudson’s Bay Company announces agreement with Target Corporation for the sale of certain Zellers real estate leases for C$1.825 billion

TORONTO, January 13, 2011 – Hudson’s Bay Company announced today that its subsidiary, Zellers Inc., has reached an agreement with Target Corporation for C$1.825 billion for the sale of up to 220 leasehold interests that are currently operated as Zellers stores.

As part of the transaction, Zellers Inc. will sublease the properties back from Target Corporation upon closing and continue to operate them as Zellers stores for a period of time. Target Corporation expects to open 100 to 150 Target stores throughout Canada in 2013 and 2014. Additionally, it is anticipated that a select number of Zellers locations will be assigned to other retail enterprises. Zellers Inc. will continue to operate a portfolio of certain Zellers stores in specific communities across the country.

According to Richard Baker, Governor, Hudson’s Bay Company, “This transaction provides attractive long term value and will allow us to invest substantial capital into our department store and specialty store businesses to continue to drive growth.”

The sale of these leasehold interests is estimated to create over 20,000 net new jobs in Canada and has the potential to generate over $1.5 billion in Canadian economic activity through the renovation of the Zellers locations. The entry of Target Corporation into the Canadian market will provide a broader retail product offering to Canadian consumers.

About Hudson's Bay Company
Founded in 1670 and based in Toronto, The Hudson's Bay Company is a conglomerate that operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores.

For more information:
Freda Colbourne
416 560-7794
colbournef@gmail.com

MADONNA’S Material Girl Collection BRAND TO LAUNCH THIS SPRING 2011 EXCLUSIVELY AT THE BAY

MADONNA’S Material Girl Collection BRAND TO LAUNCH THIS SPRING 2011 EXCLUSIVELY AT THE BAY

Special Holiday offer – an exciting introduction for all Canadian fans

Toronto, December 10, 2010 - MG ICON, the joint venture between Madonna and Iconix Brand Group, Inc., (NASDAQ: ICON) and Hudson’s Bay Company (“The Bay”) announced today a direct-to-retail license agreement for its “Material Girl” brand.

The Material Girl collection is designed in collaboration by Madonna and her daughter Lola and will be exclusively available at The Bay this spring 2011.

In celebration of this launch, on December 16th, The Bay is selling a limited edition sequin tank top. This stylish tank is available in all 91 Bay stores on December 16th, in nine colours and retails for $19.99.

Lanie List, Chief Merchandising Officer, stated, "The creation and launch of the Material Girl brand was an enormous success in the United States and we are thrilled to expand into Canada. The Bay is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new international partnerships we plan on announcing for the Material Girl brand.”

“Madonna has brought the world some of the most memorable fashion moments making her a true fashion legend. Her style along with her daughter’s personal flair will make this collection an instant must have,” says Bonnie Brooks Chief Adventurer of the Bay. “We are delighted to bring this brand to Canada because it offers fashion lovers savvy style with amazing value.”

The Material Girl Collection is a trend setting collection fashioned for the modern Material Girl - she is spontaneous, fearless, takes risks and knows how to make an entrance. The assortment will be carried exclusively at The Bay’s 91 stores across Canada and ranges from $12 to $68.

About MG Icon LLC
MG Icon LLC (“MG Icon”) is a joint venture owned 50% by Iconix Brand Group, Inc. and 50% by an entity controlled by Madonna and Guy Oseary. MG Icon develops and explores business initiatives in the United States and around the world including the creation and acquisition of brands as well as opportunities within the Iconix portfolio. This partnership marked Madonna's first joint venture endeavor into the
branding industry.

Media Contact:
Nicole Plener
The Bay Public Relations
416.861.4432
Nicole.Plener@hbc.com

John Allan Launches at The Bay Queen Street

John Allan Launches at The Bay Queen Street

Men’s Grooming Pioneer John Allan Partners with Upscale Canadian Retailer

December 9th, 2010 New York and Toronto - John Allan, the renowned men’s grooming pioneer and founder of John Allan’s Clubs in New York City and Chicago, announces a
newly formed partnership with The Bay, Canada’s largest upscale department store retailer, to open the first of what may be several John Allan’s Club locations within The Bay stores in major Canadian cities. The initial “in store” John Allan’s Club will be located within The Bay’s over one million square foot flagship store on Queen Street in Toronto and will be the first John Allan’s location outside of the United States. With the scheduled opening of this new and highly anticipated location for early January 2011, John Allan is prepared to bring his unrivaled men’s grooming services, unique club
atmosphere and exclusive line of products to Toronto’s vibrant and bustling downtown Financial District.

John Allan’s at The Bay Toronto, which will be located on The Bay’s second floor within the men’s department, will encompass over 1,500 square feet of enclosed space
surrounded by top men’s brands such as Ted Baker, Hugo Boss and Ralph Lauren. John Allan’s new Toronto location will have many of the same trademark design elements and features as other John Allan’s clubs, although uniquely adapted to the attractive and well positioned “in store” space being provided by The Bay. The Toronto club will also offer all of the great services that John Allan has been providing in New York City for the past 20 years, including the club’s signature Full Service treatment, which includes a scalp massaging shampoo/conditioning treatment, a relaxing hot towel, an expert hair cut from a John Allan’s trained stylist, a manicure and a shoe shine. Additional services will be added to the club’s offerings during 2011.

The John Allan’s skin, shave, hair care and accessory collections have been available throughout the United States, Europe and other international markets for several years
by upscale retail partners including Barneys New York, Saks Fifth Avenue and Galleries Lafayette among others. In addition to opening the first John Allan’s club within The
Bay’s Toronto flagship, the highly acclaimed and award winning John Allan’s line of grooming products will be available in the Queen Street Store, online and select Bay
Stores by 2011 with further plans to expand the line into additional stores. John Allan’s product line is expected to become a top seller and a strong addition to The Bay’s
overall line up of men’s grooming products.

“We’re very excited about the potential for our brand and concept in Canada and extremely confident we have picked the right partner in The Bay to help us bring our brand and services to Toronto.” stated John Allan Meing, the founder and CEO of The John Allan Company. He continued “After spending nearly a year in getting to know each other both as companies and as people, I became very confident that The Bay and its management team have made a strong commitment to men and to the men’s business. We are looking forward to launching our Toronto club location with The Bay and its many great brands and designers. By working together, we will truly make this the place where service meets style”.

“At The Bay we are dedicated to introducing fresh and exclusive brands to our customers. We are honored to be the first in Canada to offer this renowned service in our store, “ says Shelley Rozenwald, Chief Beauty Adventurer of The Bay. “The John Allan clubs provide excellent care in a modern and comfortable environment we feel our customers will embrace.”

John Allan’s at the Bay will be making available a limited number of specially priced pre-opening memberships to the club. A membership to John Allan’s includes Full Service visits to the Club for the year as well as two gift certificates to provide to friends, family or colleagues. With the holiday’s rapidly approaching, John Allan’s will also be making available several gift certificate packages for both John Allan’s services and products. For more information about John Allan’s gift certificates, membership program or to reserve a membership in advance of the Club’s opening, please send all
inquiries to Diane Crete (diane@johnallans.com or 416-861-6307).

Membership pricing available upon request.

About John Allan’s: Since 1988 John Allan has been a pioneer in the men’s grooming industry. At John Allan’s, men are the focus, not an afterthought. John Allan has provided men with more than just great services and products; he has introduced them to a lifestyle and philosophy that has men caring more about their appearance and well being. His 5 state-of-the-art clubs in New York City and Chicago offer a complete lifestyle experience and new concept in luxury men’s grooming. Members can enjoy such amenities as a scalp massaging shampoo, conditioning treatments, the warmth of a hot towel treatment, haircut, manicure, shoe shine, a beverage and a round of billiards. With five successful clubs, and global distribution of his hair care, skin care, shaving and accessories lines, including Saks Fifth Avenue and Barneys New York, John Allan continues to pave the road for the men’s grooming industry. Additional
information is available at www.johnallans.com

About The Bay: The Bay is the flagship department store within the Hudson’s Bay Company, Canada's largest diversified general merchandise retailer with over 600 retail
locations and nearly 60,000 associates located in every province in Canada. The Bay is a full-line department store chain, with 92 locations from coast to coast, focused on
high fashion merchandise in apparel, accessories and soft home categories. The Bay offers quality merchandise at mid-to-upper price points accompanied by traditional department store services. Committed to delivering excellent value and consistent, reliable service, Bay stores are located in suburban and urban markets, along with a dominant position in the downtown cores of Canada’s major cities.

# # # #

Media Inquiries: For more Information, to request a rendering, product samples, or schedule an interview with John Allan’s please contact:

Patty Chen (U.S.)
patty@johnallans.com
212-682-7201 x16

Nicole Plener (Canada)
nicole.plener@hbc.com
416.861.4432

The Hudson's Bay Company Collection and Colette come together this Holiday Season

The Hudson's Bay Company Collection and Colette come together this Holiday Season

TORONTO, December 3, 2010 - The Bay is delighted to begin selling its iconic range of products at Colette, the Parisian department store. The Hudson's Bay Company Collection, re-launched last year, is an authentic Canadian lifestyle brand featuring fashion apparel, accessories, home decor and specialty seasonal items. The collection will be available starting this holiday season and it will continue to be sold afterwards in both the Colette department store and online.

Rooted in Canadian culture and rich heritage, The Hudson's Bay Company's collection offers a wide variety of one-of-a-kind pieces. Ten of these items will be sold at Colette. This will include the multi stripe, queen-sized wool blanket, Caribou throw, cashmere scarf, cashmere hot water bottle, snowman kit, Geoff McFetridge Mug, Swiss army knife, Shared T-shirts, and the Hudson's Bay Blanket Book in French and English.

"We are so proud to align the Hudson's Bay Company collection with the prestigious company Colette. This partnership marks a key milestone in the Bay's mission to reposition itself as an international brand," says Suzanne Timmins, Fashion Director of the Hudson's Bay Company, "The Hudson's Bay Company collection has been catching the international market's attention and the excitement is growing around new collaborations such as the Burton Snowboard and John Derian home accessories."

The 340 year old Hudson's Bay Company collection is full of Canadian history and tradition making it the perfect holiday gift. It can now be purchased online at www.thebay.com and http://www.colette.fr/.

About the Hudson's Bay Company:
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

For further information:
Media Contact:
Nicole Plener, The Bay Public Relations
416.861.4432
Nicole.Plener@hbc.com

Zellers to unwrap a new store in downtown Winnipeg

Zellers to unwrap a new store in downtown Winnipeg

Just in time for the holidays, Zellers is giving Winnipeg a brand new shopping experience

WINNIPEG, MB, November 29, 2010 - Building on its commitment to providing Winnipeg with a new Zellers shopping experience, the retailer is marking the holiday season with the opening of Zellers Downtown on December 3rd. Conveniently located in the Bay at 450 Portage Avenue, this Zellers is the first of its kind, providing Winnipeg residents with more choice than ever before. An expanded grocery section and a wider selection of items available in the pharmacy, health, beauty, fashion and kids' departments are just some of the highlights.

"This is the next step in our investment in the city of Winnipeg and its revitalization," says Mark Foote, president and CEO of Zellers Inc. "We want to provide downtown Winnipeg residents with a convenient and enjoyable shopping experience. This Zellers store will do just that; it's a one-stop-shop for everything they need, from holiday gifts to personal care items, clothing and groceries."

On November 30th, customers will enjoy ten per cent off their purchases, and 15 per cent off purchases when they use their HBC MasterCard or HBC Credit Card. Also, throughout the month of December, customers can earn up to 60,000 HBC Rewards points, which will certainly come in handy when shopping for holiday gifts.

"We're thrilled about the opening of Zellers Downtown," says Adrienne Pavlik, District Manager, Zellers Winnipeg. "This store will give consumers who live and work in the city easy access to great products at great prices."

About Hudson's Bay Company:

Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

About Hudson's Bay Trading Company:

The Hudson's Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. HBTC's Canadian retail entity, the Hudson's Bay Company, operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. Hudson's Bay Company has more than 600 retail locations and nearly 60,000 associates across Canada. HBTC's US banner operations include Lord & Taylor, an upscale specialty retailer with 46 stores across nine states.

For further information or to arrange an interview, please contact:
Lana Power
Harbinger
416.960.5100 ext. 235
lpower@harbingerideas.com

The Hudson's Bay Company and Burton have collaborated on a Limited Edition Snowboard

The Hudson's Bay Company and Burton have collaborated on a Limited Edition Snowboard

TORONTO, Nov. 26 /CNW/ - The Hudson's Bay Company has partnered with Burton to create the first official Hudson's Bay Co. Burton Snowboard. Just in time for Christmas the snowboard makes an exciting holiday gift. The partnership evolved from the two iconic companies shared passion for quality, heritage and longevity. As the oldest retailer in North America, The Hudson's Bay Company more than exemplifies all of these hallmarks. Further, both brands share a history of authenticity and pioneering in their own rights, with Hudson's Bay 300-year legacy of trade and retail combined with Burton's 30-year history of pioneering and growing the sport of snowboarding.

In looking at ways to blend these two iconic cultures from a design standpoint, it was quickly evident that all roads pointed to the Hudson's Bay Multi Wool 4 Point Blanket. As a native Canadian, Burton's Chief Creative Officer Greg Dacyshyn was intimately aware of the blanket's legendary status and felt strongly that it was the perfect platform to build the board around.

"The Hudson's Bay Company Point Blanket remains one of the oldest products recognized on the market as a symbol of Canadian tradition and history," says Bonnie Brooks, Chief Adventurer of the Bay. "Our vitality is deeply rooted in the stripes and heritage of our brand. We are proud to share a part of our history with such an iconic company like Burton."
Hudson's Bay Co. Burton Snowboard brings the classic design of the 4 Point Blanket to life, integrating its styling into a high performance snowboard. The top sheet of the board features a digitally printed photo of an actual Hudson's Bay blanket, to really bring its texture and spirit to the surface. And layered on top of that is a very traditional customized crest, integrating the names of both brands into the design. Finally, the base duplicates the iconic color stripes of the blanket with its four wide bold stripes. The final outcome is clean, classic and a true collectible for snowboarders and Hudson's Bay collectors alike.

Hudson's Bay Co. Burton Snowboard is based off the DNA of the Burton Custom 158, one of the most popular selling boards in the Burton lineup. The Custom board is a long-time team-rider favorite and can be ridden all over the mountain with maximum performance and fun. From free riding and powder to snowboard parks, half pipes and rails, it really is an all around amazing board with an incredible ride. The board is available at select Bay Stores and retails for $795.

SPECS:

• Camber
• Directional Shape
• Twin Flex
• Super Fly II Core with Dualzone EGD and Negative Profile
• Triax Fiberglass
• Sintered WFO Base
• Frostbite Edges with Grip and Rip Tune
• Sidewalls: 10:45

ABOUT THE HUDSON'S BAY COMPANY:
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

ABOUT BURTON SNOWBOARDS:
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

For further information:

Media Contact:
Nicole Plener
The Bay, Public Relations
Nicole.plener@hbc.com
416.861.4432

Beauty and the Bay: The Bay Announces Shelley Rozenwald as its new Chief Beauty Adventurer

Beauty and the Bay: The Bay Announces Shelley Rozenwald as its new Chief Beauty Adventurer

Internationally recognized beauty maven to lead the Bay’s beauty and cosmetics business

Toronto, ON, November 16, 2010 – The Bay, Hudson’s Bay Company’s flagship full-line department store, is thrilled to welcome Shelley Rozenwald as its Chief Beauty Adventurer. Shelley is internationally known as a pioneer and creative visionary, with 30 years’ experience in retail and brand building in North America and Europe.

“As Chief Beauty Adventurer of the Bay, I am thrilled to join this remarkable team to create Canada’s exceptional beauty shopping experience. We will offer our customers an extraordinary beauty adventure with the very best and most innovative beauty brands, and exciting discoveries around every corner. Come explore Beauty at the Bay; you’ll love the adventure,” said Shelley Rozenwald, Chief Beauty Adventurer, the Bay.

Shelley is a global beauty executive with extensive department and specialty store experience, including Senior Vice President, Cosmetics at Holt Renfrew and most recently as President, Murale.

“Shelley Rozenwald brings a terrific energy and know-how to our talented team at the Bay,” said Bonnie Brooks, President & CEO, the Bay. “As one of the most reputable prestige beauty merchants in the world, we’re confident Shelley will spearhead our cosmetics business to a new pinnacle of innovation industry-wide, not only in Canada.”

Today’s announcement builds off the continued success of the Hudson’s Bay Company as a leading retailer in Canada, including the Bay’s reconnection with Canadian consumers through the launch of marquee in-store experiences such as The Room, its renewed focus on designer fashion and accessory brands with the recent acquisition of over 100 new brands and its renewed focus on delivering the very best in service and value.

About the Bay
The Bay is the flagship department store within The Company of Adventurers Trading into Hudson’s Bay, aka Hudson’s Bay Company. With 92 locations from coast to coast, the Bay is a full-line department store chain focused on fashion merchandise in apparel, accessories, beauty and soft home categories. The Bay offers quality merchandise at mid-to-upper price points accompanied by traditional department store services. Committed to delivering excellent service and value, Bay stores are located in suburban and urban markets, along with a dominant position in the downtown cores of Canada’s major cities.

-30-

For media inquiries or additional information:

Betsy Hilton
Edelman for Hudson’s Bay Company
E: hbccommunications@edelman.com
P: 416.849.4446

Zellers announces its top 10 toys for the holiday season, tried, tested and true by our toy experts

Zellers announces its top 10 toys for the holiday season, tried, tested and true by our toy experts

TORONTO, October 28, 2010 - The holiday season is almost here and now is the time when children start compiling their wish lists and when parents are on the lookout for the next must-have toy. As a leading Canadian mass merchandise department store chain with 279 locations in communities nationwide, Zellers has released its top 10 toy picks for the holidays.

"We enlisted six children from four to eleven years of age to test the top 10 toy picks from Zellers" said Mark Foote, President and CEO of Zellers. "These toys are tested by true toy experts and are the best of the best. We believe they will put a smile on children's faces and will make it easy for parents who need a little insight into what the hottest gift items are for kids."

Top 10 holiday toy picks from Zellers:
* All prices in Canadian dollars, taxes not included

1. Baby Alive, Bouncin' Babbles, $24.99
2. Barbie Video Girl, $49.99
3. Beyblade (Metal Fusion Battle and Metal Fusion Stadium), $9.99 each
4. Monopoly Canada, $34.99
5. Moon Dough Magic Barnyard, $24.99
6. PaperJamz, $5.99 to $29.99
7. Sing-a-ma-jigs, $14.99
8. U-Build (Mousetrap and Battleship), $19.99 each
9. ZhuZhu Pets, $6.99
10. Zoobles, $5.99 to $9.99

Offering customers clear value and price competitiveness on national and private brand merchandise is top priority for Zellers. With the Zellers Price Match Guarantee, if you find an identical item at a lower advertised price, bring the advertisement into a store near you and we'll match it.

About Zellers
Zellers is the mass merchandise retailer of the Hudson's Bay Company and is a leading Canadian mass merchandise department store chain with 279 locations in communities nationwide. Offering customers clear value and price competitiveness on national and private brand merchandise is Zellers' top priority. Zellers will see greater focus on branded apparel, improved customer service and a future roll-out of new 125,000 square foot prototype stores.

About Hudson's Bay Company
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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A special holiday gift catalogue has been created for media by Zellers. To obtain a complete copy of the catalogue, high resolution images or to interview one of the toy experts from Zellers contact:

Lana Power (Harbinger)
(416) 960-5100 Ext. 235
lpower@harbingerideas.com

Iconic Red Mittens Relaunched

Iconic Red Mittens Relaunched

TORONTO, ON, September 28, 2010 - The Canadian Olympic Foundation today officially launched a new design of the Canadian Olympic Team Red Mittens for fall 2010 in partnership with the Hudson's Bay Company. Net proceeds from each $10 pair will benefit the Canadian Olympic Team, through athlete development, coaching and equipment.

The original Red Mittens, launched in October 2009, generated an outpouring of Olympic spirit across the country in the lead up to 2010 Olympic Winter Games and quickly became an iconic symbol of Canada's Games.

The new Red Mittens embody that same Olympic spirit, and symbolize Canadians' ongoing support for their national athletes. The new design, featuring a maple leaf wrapped around the palm with "Canada" written on the wristband, can be registered online for Olympic updates and a chance to win a trip to cheer on Canada at the London 2012 Olympic Games.

"With over 3.5 million pairs sold of original Red Mittens, this first launch was truly a rousing success," said David Armour, Canadian Olympic Foundation Chief Executive Officer. "We have no doubt that this next generation of Mittens will once again be a hot ticket item, reminding Canadians of our athletes' incredible achievements in 2010 as well as raising much-needed funds for the next generation of athletes."

Some of Canada's greatest winter and summer Olympians including medallists Joannie Rochette (figure skating), Alex Bilodeau (freestyle skiing), Adam Kreek (rowing), Helen Upperton (bobsleigh) and Marianne St-Gelais (short track speed skating) will help the Foundation launch its Red Mittens campaign in a variety of advertisements and promotional appearances across the country.

"The Hudson's Bay Company's long tradition of supporting Olympic athletes dates back to 1936," says Don Watros, Chief Operating Officer of the Hudson's Bay Trading Company, "It is such an honour to be able to support our athletes on their path to the podium. The Mittens allow all Canadians to contribute to their success and display their national pride."

The Red Mittens are now available at the Bay, Zellers and Home Outfitters stores, as well as online at www.hbc.com/redmittens beginning in mid-October.

About the Canadian Olympic Foundation

The Canadian Olympic Foundation is a national charitable organization that provides Canadians with the opportunity to support the success of high performance athletes across all Olympic sports. The Foundation is part of the Olympic family and works with all National Sport Organizations, from Alpine Canada to Skate Canada, Gymnastics Canada to Swim Canada. For further information, please visit www.olympicfoundation.ca.

About the Hudson's Bay Company

Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

For more information contact:
Nicole Plener
Public Relations, The Bay
(416) 861-4432

Revitalization of Winnipeg Zellers stores continues the retailer's long-time history with the city

Revitalization of Winnipeg Zellers stores continues the retailer's long-time history with the city

WINNIPEG, MB, August 20, 2010 - The city of Winnipeg and Zellers have long shared a history, and now, the retailer is proud to announce another milestone: the $20 million re-vamp of seven Zellers locations - the doors to five of which officially open today. Winnipeg is the only city in Canada to experience this update. The stores will feature a new Zellers store format, offering an improved shopping experience for Winnipeg shoppers.

Stores included in today's grand re-opening are Polo Park, Northgate, Kildonan Place, Southdale Mall and Grant Park, with two additional renovated locations to come in November.

"This revitalization is part of our ongoing commitment and investment in the city of Winnipeg," says Mark Foote, president and CEO of Zellers Inc. "Our goal is to make the store easier to shop for local consumers, offering them a shopping experience that is intuitive to their needs."

Given Winnipeg's competitive market and orientation towards discount retailers, this update provides an optimal opportunity for the evaluation of a new Zellers format.

New features of note include:
• Fresh and Frozen Grocery: offering a variety of fresh produce, dairy and baked goods for quick, easy and affordable meal ideas.
• Updated Exterior: all stores now feature a consistent look, with environmentally friendly upgrades, including the use of LED energy-saving bulbs.
• Expanded Fashion and Toy Departments: featuring a huge selection of the latest styles, brands and 'must haves' the Zellers consumer desires.
• New store layout: wider aisles and a complete store re-flow allows for easier accessibility and navigation within the stores.

"We look forward to hearing from our customers and employees about the new store format," says Adrienne Pavlik, District Manager, Zellers Winnipeg. "We're confident that our customers will be excited about the changes we've made and will continue to enjoy the same price competitiveness and breadth of merchandise that Zellers has always offered."

To celebrate the re-opening of each revitalized location, all stores opened today with a ribbon-cutting ceremony, and have planned events for each store throughout the week including appearances by kid-favourites, Dora and Diego; fashion shows featuring top stylists; a cooking demonstration with Chef Roger Mooking and an appearance by dynamic design duo, Colin and Justin.

This comes after last week's announcement of a $300,000 donation as part of Zellers' new community investment, the Zellers Community Project. The donation will directly benefit members of Winnipeg's West End community through new programming hours at Magnus Eliason Community Centre, heritage visits to historical city sites and community shuttle vans for free transportation for Winnipeg families in need.
The history between Winnipeg and Hbc is a long one. In 1881, Hbc opened its first retail location in Winnipeg at Main and York Streets as part of the growing city. Zellers first opened its doors in Winnipeg in 1933 and now has seven store locations across the city.

About Hudson's Bay Company:
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

About Hudson's Bay Trading Company:
The Hudson's Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. HBTC's Canadian retail entity, the Hudson's Bay Company, operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. Hudson's Bay Company has more than 600 retail locations and nearly 60,000 associates across Canada. HBTC's US banner operations include Lord & Taylor, an upscale specialty retailer with 46 stores across nine states.

For further information:
or to schedule an interview with a Zellers representative, please contact:

Nicole Paara
Harbinger
416.960.5100 ext. 252
npaara@harbingerideas.com
cell: 647.802.5027

Zellers and Mayor Katz announce $300,000 to support Winnipeg community needs through the Zellers Community Project

Zellers and Mayor Katz announce $300,000 to support Winnipeg community needs through the Zellers Community Project

Winnipeg, MB, August 11, 2010 – Zellers and Mayor Sam Katz announced today the donation of $300,000 over three years as part of Zellers’ new community investment initiative, The Zellers Community Project. This donation will directly benefit members of Winnipeg’s West end community to support basic needs in the community.

In partnership with Sponsor Winnipeg, The Zellers Community Project will focus on three areas:
1. Creating over 1,700 new programming hours at the Magnus Eliason Recreation Centre to enhance the quality of life of children and their families located in Winnipeg’s West end.
2. Promoting pride, awareness and education through a series of field trips to historic sites in Winnipeg for children who use the Magnus Eliason Recreation Centre.
3. Providing community shuttle vans for free transportation for Winnipeg families in need to get to important appointments and assist them with essential transportation requirements.

“Zellers is proud to play a role in providing vital community programming in Winnipeg,” said Mark Foote, President & CEO of Zellers. “The Zellers Community Project has the potential to reach over 1,300 youth, and hundreds of families in need. Our aim is to foster valuable life skills in areas such as nutrition, self esteem, education, cultural programming and mentorship, which are essential to the quality of life of the community.”

“This sponsorship initiative will provide tremendous opportunity for youth living in the core of our City through a diverse range of programming,” said Mayor Sam Katz. “By increasing recreational programming in the heart of our city, we are assisting our city’s youth in finding a positive future, building pride in their community, and developing positive attributes that will ultimately benefit our entire City. I want to thank Zellers for seizing this sponsorship opportunity and for investing in our community.”

Zellers and Sponsor Winnipeg have chosen to work with the Magnus Eliason Recreation Centre due to its location in Winnipeg’s West end community and its mandate is to assist children and youth. The centre provides programming such as arts and crafts, dance, sports, computer time and field trips to various activities. The centre also provides a nutrition program, which provides a daily meal to children.

Zellers and Sponsor Winnipeg plan to broaden The Zellers Community Project’s reach within the community to include the support of more recreation centres and more vehicles to meet the community’s transportation needs. The company will be initiating in store fundraising campaigns to generate additional community support.

Zellers announced the community initiative as part of the company’s $20 million renovation and refurbishment of six Zellers stores in the Winnipeg area and the development of a new Zellers store in the historic Bay building downtown. Winnipeg is the first market in Canada to test the new concept stores. The grand re-opening in Winnipeg will be August 20th, 2010.

About Hudson’s Bay Company
Hudson’s Bay Company is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For more information, please contact:
Nicole Paara
Harbinger
416-960-5100 x252
npaara@harbingerideas.com

Brad Salyn, Director of Communications
Mayor’s Office, 510 Main Street
204-986-4003
bsalyn@winnipeg.ca

Hudson’s Bay Company and the Nanaimo Museum get fired up to raise funds for the Nanaimo Bastion

Hudson’s Bay Company and the Nanaimo Museum get fired up to raise funds for the Nanaimo Bastion

One-of-a-kind Bastion Cannon Art event happening this weekend

Nanaimo, BC, May 20, 2010 – Hudson’s Bay Company and the Nanaimo Museum are raising funds with a number of exciting events and initiatives beginning this weekend to help restore the Nanaimo Bastion - a 157 year old monument located in the Harbour City.

Those in the Nanaimo community are invited to come out to the Cannon Art Affair event at the Pioneer Waterfront Plaza at 8:00pm on Sunday, May 23rd to witness the creation of the Bastion Cannon Art. On behalf of the Hudson’s Bay Company, Fred Hoppe, Zellers District Manager, will be firing two 19th century cannons filled with acrylic paints at a specially prepared canvas. There will be five canvasses in total, with three other Bastion sponsors each firing the two cannons at the other canvasses, with the final one to be fired by the winner of a draw taking place at the event. Each sponsor will work with a local volunteer artist to transform these canvasses into works of art, which will be displayed locally throughout the summer. There will be entertainment for the whole family, including a live musical performance, fire dancing and Highland dancers. Children will be able to participate in Hudson’s Bay Company heritage activities, including a Hudson’s Bay Company pouch-making activity.

Beginning this Friday, May 21st until the Labour Day long weekend, residents and tourists are invited to watch the must-see daily noon cannon firings at the Pioneer Waterfront Plaza. The Bastion itself will be closed to the public while remediation work takes place.

Nanaimo residents and visitors can do their part by purchasing $2.00 Passion for the Bastion cut-outs or a Bastion reusable tote bag for $4.00 at any Bay, Zellers or Home Outfitters store in Nanaimo with 100 per cent of the net proceeds going towards the restoration of the Bastion.

“The Nanaimo Bastion is not only an important historical structure for the Hudson’s Bay Company, but also the local community in Nanaimo,” said Fred Hoppe, Zellers District Manager. “We are helping in any way possible to help raise funds for the Bastion to ensure it’s restored to its former glory.”

Hudson’s Bay Company is also excited to announce the launch of a Hudson’s Bay Company Collection shop in the Nanaimo Museum, which will open to the public on the May 24th long weekend. A selection of Hudson’s Bay Company Collection merchandise, including the iconic Hudson’s Bay Company point blanket will be available for purchase in the Museum.

Hudson’s Bay Company kick-started fundraising efforts with an $80,000 donation to the Nanaimo Bastion on March 30th. An estimated $300,000 price tag has been attached to the restoration of the Nanaimo Bastion, the last free-standing Hudson’s Bay Company Bastion.

About Hudson’s Bay Company

Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

About Nanaimo Museum

The Nanaimo Museum has been in operation since 1967 and in 2008 it was moved into a new state-of-the-art home in the Vancouver Island Conference Centre. This museum is a place to DISCOVER AND ENJOY fresh interpretive exhibits reflecting the unique lifestyles of Nanaimo, the Harbour City. The extraordinary replica Coal Mine Experience will open in the summer of 2010. The Nanaimo Museum is located in beautiful downtown Nanaimo at 100 Museum Way. For more information, visit www.nanaimomuseum.ca or call 250-753-1821.

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For more information, please contact:

Michelle Kennedy
Hudson’s Bay Company
905-595-7239
michelle.kennedy@hbc.com

Mark Corbett
Nanaimo Museum
250-619-8265
markcorbett65@gmail.com

Debbie Trueman
Nanaimo Museum
250-753-1821
Debbie@nanaimomuseum.ca

Hudson’s Bay Trading Company Announces retirement of Jeff Sherman, President and CEO

Hudson’s Bay Trading Company Announces retirement of Jeff Sherman, President and CEO

TORONTO and NEW YORK, April 12, 2010 – Hudson’s Bay Trading Company today announced Jeffrey Sherman will be retiring as President, Chief Executive Officer Hudson’s Bay Company effective June 1, 2010.

“I want to thank Jeff for his significant contribution to the re-positioning and success of Hudson’s Bay Company and Lord & Taylor,” said Richard Baker, Chairman & CEO, Hudson’s Bay Trading Company and Governor, Hudson’s Bay Company. “When I convinced him a year and half ago to come out of retirement and join me in this fantastic challenge to return the Hudson’s Bay Company, and later Lord & Taylor, to their rightful place as pre-eminent retailers in North America, I knew Jeff as a retail veteran wouldn’t or couldn’t say no. Jeff has built a strong leadership team of retail Presidents who effectively re-positioned the company with consumers, improved the overall financial performance and structure of the organization and led our team through the enormously successful Olympic program that captured the hearts and hands of Canadians.”

Jeff Sherman said, “I am extremely thankful to the thousands of employees across North America who rose to the challenge and embraced our drive to reconnect in a more meaningful way with our customers and re-position Hudson’s Bay Company and Lord & Taylor as leading North American retailers. In addition, I would also like to personally thank each member of the leadership team for their valuable contribution in allowing us to achieve significant improved results in each retail banner, ahead of schedule; my personal mission has now been completed. I look forward to my retirement knowing that I leave the future of the company in very capable hands.”

There are no plans to replace Mr. Sherman. Mr. Baker will continue in the role of CEO and Chairman of the Hudson’s Bay Trading Company and Governor of the Hudson’s Bay Company.

About Hudson’s Bay Trading Company
Hudson’s Bay Trading Company is a leading North American retailer with key banners spanning Canada and the United States. The Hudson’s Bay Trading Company’s Canadian retail entity, Hudson’s Bay Company, operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, Hudson’s Bay Trading Company includes Lord & Taylor, an upscale specialty retailer with 46 stores in nine states.

For more information:
In Toronto:
Freda Colbourne
(416) 560-7794

In New York:
Lori Rhodes
(212) 252-8881

Hudson’s Bay Company donates $80,000 to Nanaimo Bastion

Hudson’s Bay Company donates $80,000 to Nanaimo Bastion

Nanaimo, BC, March 30, 2010 – Hudson’s Bay Company announced today the donation of $80,000 to the Nanaimo Bastion located in the Harbour City of Nanaimo, BC. The donation will support the City of Nanaimo’s restoration of the last free-standing former Hudson’s Bay Company Bastion – a 157 year old monument that has endured the test of time.

“The Hudson’s Bay Company is pleased to initiate the fundraising effort to raise $200,000 by donating $80,000 towards the restoration of the Nanaimo Bastion,” said Jeff Sherman, President & CEO, Hudson’s Bay Company. “We are honoured to play our part in preserving and celebrating such a historic monument not only for our company and its history but also for the community of Nanaimo.”

A restoration project for the Bastion will begin this spring, where the Nanaimo Museum will work with the City of Nanaimo to bring the Bastion back to its former glory. After enduring a century and a half of service, the Bastion has succumb to exposure to prevailing winds and rain, causing the structure to be unsafe for people to visit. An important piece of Hudson’s Bay Company history, the Nanaimo Bastion was built to serve as a company office, arsenal and storage facility in 1853. In recent history, the Bastion has become a must see tourism attraction on the British Columbian coast line and a symbol in the Nanaimo community.

"This generous donation from the Hudson's Bay Company clearly demonstrates that it is not just the City of Nanaimo that holds the Bastion in high regard, but also the company that originally built it," said Nanaimo Mayor John Ruttan. “Helping restore this authentic and well-loved Bastion to its former glory is a true testament to the company’s commitment to celebrating the history of our Canada and being an active part in building communities.”

“Preserving a historical monument older than the City of Nanaimo and the province of British Columbia will create a strong sense of pride for British Columbians,” said John Manning, President of the Nanaimo Museum Society. “With the Hudson’s Bay Company’s financial contribution, a more complete restoration of the Bastion than originally planned can now take place.”

The Bastion will be closed to the public while remediation work is taking place, but daily noon cannon firings will continue to take place starting in late May. A summer fundraising campaign is also being planned to rally the community behind this historic structure and to raise funds to offset the estimated $200,000 price tag for the project.

About Hudson’s Bay Company
Hudson’s Bay Company, the Canadian retail entity of Hudson’s Bay Trading Company (HBTC), is Canada’s largest diversified general merchandise retailer. Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For more information, please contact:

Michelle Kennedy
Hudson’s Bay Company
905-595-7239
michelle.kennedy@hbc.com

Mark Corbett
Nanaimo Museum
250-619-8265
markcorbett65@gmail.com

Hudson's Bay Company combines Canadian heritage, sport and Olympic spirit for Canadian Olympic Team parade uniforms at Vancouver 2010 Olympic Winter Games Closing Ceremony

Hudson's Bay Company combines Canadian heritage, sport and Olympic spirit for Canadian Olympic Team parade uniforms at Vancouver 2010 Olympic Winter Games Closing Ceremony

VANCOUVER, Feb. 28 /CNW/ - Greeted by applause and cheers at the Vancouver 2010 Olympic Winter Games Closing Ceremony, the 2010 Canadian Olympic Team waived to the crowd in BC Place Stadium dressed in uniforms inspired by sport and our nation's colours, while infused with Canadian style.

    - A hand-knit wool sweater, bearing the logos of the Canadian Olympic
       Committee (COC), Hudson's Bay Company and the Vancouver 2010 Olympic
       Winter Games; decorated with the Canada word mark on the back and
       maple leaves and elk on the front
    - Red T-shirt with Canada word mark and COC patch
    - Red, white and black trapper hat with Canada word mark embroidered
       across the front
    - Black corduroy pants
    - Black boots

"Hudson's Bay Company has a rich history of supporting athletes as far back as the 1936, 1960, 1964 and 1968 Olympic Winter Games when Canadian mission team members and athletes sported the HBC striped blanket coat. We're proud to continue that support for the 2010 Canadian Olympic Team," said Jeff Sherman, CEO of Hudson's Bay Company.

"Hudson's Bay Company has been a thoughtful partner in the creation process and design of these uniforms for our Canadian Olympic athletes. The clothing captures our heritage, spirit and sport excellence and contributes greatly to what is an incredible moment in the careers of these athletes," said Chris Rudge, CEO and secretary general of the COC.

"We wanted to create a look for the 2010 Olympic Team that captures a contemporary Canadian look and feel while utilizing elements, like the parka and buffalo plaid, that have also been embraced as Canadian icons all over the world," said Suzanne Timmins, fashion director for Hudson's Bay Company. "We consulted Canadian athletes during the process and our designers' approach authentically reflects the attitude of Canadian athletes: training diligently and competing hard while having fun."

Key facts about the 2010 Canadian Olympic Team Uniform:

    - Canadian colours. The colours of the collection are represented by a
       traditional palette of red and vintage white, strengthened by black
       and combined with an athletic heather grey.

    - Great Canadian graphics. Influential work of many great Canadian
       graphic designers from the modernist era in the 60's and 70's inspired
       the Hudson's Bay Company design team to revisit and re-ignite a
       classic clean design aesthetic to the collection.

    - Hudson's Bay Company branding. Combining the crest and the stripes,
       the Hudson's Bay Company logo is steeped in tradition and reflects
       rich heritage of the company that stood side by side with Canadians
       throughout their shared history.

    - Canada word mark. Clean and symmetrical, the Canada word mark features
       the letter 'A' pointing upward to represent the mountain ranges and
       slopes of British Columbia, Host Province of the 2010 Winter Games.

Hudson's Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the Official Uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (CDNOlympicTeam).

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For further information: Media Contacts: To download high resolution photos and background information, visit our media centre at www.vancouver2010.hbc.com. Hudson's Bay Company, Shari Burnett, Shari.burnett@karyo-edelman.com, (778) 227-6917; Canadian Olympic Committee, Isabelle Hodge, ihodge@olympic.ca, (604) 345-0074

Hudson's Bay Company and Canadian Olympic Committee unveil Red Podium Jacket Program in support of Canadian athletes

Hudson's Bay Company and Canadian Olympic Committee unveil Red Podium Jacket Program in support of Canadian athletes

Podium jackets autographed by 2010 Olympic Medallists to be auctioned after the Games

VANCOUVER, February 11, 2010 - When Canadian athletes are on the podium at the Vancouver 2010 Olympic Winter Games, they will be outfitted in a Red Podium Jacket, created by the Hudson's Bay Company exclusively for the Canadian Olympic Team. The jacket will be on show tonight at the Grand Opening of Canada Olympic House, located on the sixth floor of Hudson's Bay Company's flagship store The Bay, Downtown Vancouver.

The red quilted jacket bearing the Canada word mark across the chest, with the logos of the Canadian Olympic Committee (COC), the Vancouver 2010 Olympic Winter Games and Hudson's Bay Company, is a variation on a similar black jacket for sale in The Bay as part of the 2010 Canadian Olympic Team retail collection.
"We wanted to offer something exclusive to Canada's 2010 Olympians to recognize their world-class efforts," said Jeff Sherman, CEO of Hudson's Bay Company. "Hudson's Bay Company has been supporting Canadian athletes since 1936, and we're very proud to continue with the Red Podium Jacket program which not only assists Canada's 2010 Olympians, but will also help foster future talent."

After competition, 2010 Canadian medallists will be asked to sign one of a small collection of Red Podium Jackets donated by Hudson's Bay Company to the COC that will be auctioned at special events over the coming months, such as the Hudson's Bay Company annual charity golf tournament. Auction proceeds will go to the Canadian Olympic Foundation in association with the Hudson's Bay Co. Foundation. Red Podium Jackets will not be available for retail. Watch for auction details at www.olympic.ca.

"We are very happy to be partnering again with Hudson's Bay Company to benefit Canada's athletes while offering fans an exciting opportunity to own a piece of Olympic history," said Chris Rudge, CEO of the Canadian Olympic Committee. "This builds on the COC's rich history of working with partners like Hudson's Bay Company to create innovative programs to help our athletes reach their dreams."

About Hudson's Bay Company
Hudson's Bay Company is a Premier National Partner, the General Retail Merchant and Official Outfitter of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the Official Uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

About the Canadian Olympic Committee
The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (CDNOlympicTeam).

NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

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For further information:
To download high resolution photos and background information, visit our media centre at http://vancouver2010.hbc.com.

Media Contacts: Hudson's Bay Company, Darren Roberts, Darren.Roberts@karyo-edelman.com, (778) 987-8843; Canadian Olympic Committee, Isabelle Hodge, ihodge@olympic.ca, (604) 345-0074

Hudson's Bay Company and US-based affiliate Lord & Taylor join forces with customers and associates to donate $570,000 for Haitian earthquake relief efforts

Hudson's Bay Company and US-based affiliate Lord & Taylor join forces with customers and associates to donate $570,000 for Haitian earthquake relief efforts

Donations to support Canadian and American Red Cross aid initiatives in Haiti

TORONTO, ON, February 8, 2010 – Hudson’s Bay Company announced today the results of its national ‘Donate Your HBC Rewards Points’ campaign in support of Haitian relief efforts, which raised $160,000. The funds are being donated to the Canadian Red Cross to help provide on-the-ground assistance, including evacuation support, shelter and first aid, to those affected by January’s devastating earthquake.

From January 15, 2010 through to January 31, 2010, all 440 Bay, Zellers and Home Outfitters locations across Canada offered its customers the opportunity to support relief efforts by donating their HBC Rewards points to the Canadian Red Cross Haiti Earthquake fund. Participation and the contributions made by Canadians across the country over the course of the campaign were overwhelming. In recognition of their generosity, and to add to the company’s initial donation of $200,000 announced at the launch of the campaign, Hudson’s Bay Company is also matching the consumer and associate contribution with an additional $160,000, bringing the company’s total corporate donation to the Canadian Red Cross to $360,000.

"The support of our customers and associates from coast to coast has been truly inspiring," said Jeff Sherman, President and CEO of Hudson’s Bay Company. "As an organization, we are proud to contribute to the global relief efforts in support of the millions of Haitians affected by the earthquake, and we would like to thank each and every member of the Hudson’s Bay Company family – customers and associates alike – for their participation in this campaign."

In addition to Hudson’s Bay Company’s ‘Donate Your Points’ campaign in Canada, customers and associates at U.S.-based Lord & Taylor have donated more than $10,000 to relief efforts. To add to this contribution, the company has donated additional funds to bring the total amount to $50,000 which will be given to the American Red Cross for Haitian relief efforts.

"Funds raised are currently being used to support emergency relief efforts such as providing medical support, clean water, food and shelter. Funds raised will also be used to address the longer-term needs of affected communities as we begin to help them rebuild and recover," said Conrad Sauvé, Secretary General and CEO of the Canadian Red Cross. "We are grateful to Hudson’s Bay Company and Lord & Taylor for providing support and hope for those in Haiti who need it most."

Customers who wish to continue supporting the Haiti earthquake relief efforts may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca/helpnow, by calling toll free 1-800-418-1111 or at any Red Cross office.

About Hudson’s Bay Company

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For more information, please contact,
Edelman for Hudson's Bay Company
Melissa Cable Cibula
416-979-1120 x243
melissa.cable-cibula@edelman.com

Last shipment of Vancouver 2010 Red Mittens hits store shelves

Last shipment of Vancouver 2010 Red Mittens hits store shelves

Canadians encouraged to get a pair before the world arrives!

February 4, 2010 (Vancouver, BC): This week, the final shipment of Vancouver 2010 Red Mittens will be arriving in Hudson’s Bay Company stores across the country, including the Bay, Zellers and Home Outfitters – and after that, they’re gone! The red mittens with a white maple leaf on the palm have become the ‘it’ souvenir of the 2010 Winter Games for fans wishing to ‘wear their heart on their hands’ and so far, almost two million pairs have been sold.

“We’re overwhelmed by the eagerness of Canadians to show support for our athletes by purchasing the Vancouver 2010 Red Mittens. Before they went on sale October 1, 2009, we had set a goal of selling one million pairs by the end of the 2010 Winter Games. We reached that goal in early December, and judging by the frenzy they were creating in many stores, we decided that a total of three million mittens would be our new goal. We’re confident every pair will be snapped up by the end of February,” said Dennis Kim, director of licensing and merchandising for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

The affordable mittens, which retail for $10, have been so successful they have been hard to keep in stock. Stores have reported selling out before the red-hot mitts even hit shelves.

They feature a white Maple Leaf in the heart of each palm (perfect for cheering and waving!) and the Olympic Rings and Vancouver 2010 stitched on the outside. They are a unifying element that knit together Olympic Torchbearers, Canadian athletes, Canadian fans and Olympic supporters around the world.

“Hudson’s Bay Company has a long history of supporting Canada’s amateur athletes, and we’re very proud to be a partner in a program which has become so meaningful to both athletes and fans across the country. The Vancouver 2010 Red Mittens are certain to be the most collectible items at the 2010 Winter Games and will be remembered fondly long after the Olympic Flame leaves Vancouver,” said Jeff Sherman, CEO, Hudson’s Bay Company.

Hudson’s Bay Company, a Premier National Partner and the General Retail Merchant of the 2010 Winter Games, is playing a vital role in manufacturing and retailing the mittens at its Zellers, the Bay and Home Outfitters locations across the country. The mittens are also available at www.vancouver2010.hbc.com and www.vancouver2010.com/store.

Net proceeds from every pair of Vancouver 2010 Red Mittens sold are helping complete the funding of the five-year Own the Podium 2010 initiative, which provides Canadian athletes with top equipment and training for the 2010 Winter Games. Any additional funds raised through the Vancouver 2010 Red Mittens campaign will support a variety of 2010 Winter Games’ athlete- and sport-based initiatives.

Media contacts:
Vanoc
Mediarelations@vancouver2010.com
604.403.1611

Hudson’s Bay Company
Shari Burnett
Shari.burnett@karyo-edelman.com
604.623.3007