Hudson’s Bay Company is a seamless retail organization built to best serve the needs of the majority of Canadian consumers through several highly focused formats, linked by customer bridges and enables by common and integrated support services.
Choice – As Canadian society has changed, so has Hbc. We continue to respond to the changing demands of Canadians and today serve our customers through the Hbc family of stores – the Bay, Zellers and Home Outfitters – retail experiences which are tailored to meet the needs of Canadians by providing value, quality, choice and service they can trust.
Hbc offers the broadest assortment of goods and services in Canada. From Aquafresh to Armani, we carry over 600,000 items from exclusive national, international and private label brand names. So whether customers are looking for detergent, dishwashers, socks, stereos, bedding or blouses – Hbc has everything they need and want.
Reach – From our first trading posts in the Canadian north to our first downtown locations, we have leveraged our sense of adventure and exploration and developed a vast, geographic reach, serving Canadians from coast to coast to coast.
Most Canadians live within 20 minutes of an Hbc store and those who don’t can shop from our online store, Shop.Hbc.com. Our loyalty program, Hbc rewards, has over eight million members and they keep coming back. From in-store to online, we make it easy for Canadians to shop with us – with a common loyalty program, a common credit card, a common shopping website and a common gift card – 90 per cent of Canadians shop at Hbc.
Trust – For over 330 years, Hbc has been a name Canadians can trust. We have a unique position in this country and a unique relationship with our customers. We are committed to building that relationship and earning that trust everyday. We are also committed to providing the highest service in our stores and adhering to the strictest standards in the production of our merchandise.
Growth – We are guided by our vision of “One Hbc”. With a talented and committed management team, improved technology and processes, and a clear and compelling growth strategy that targets $1.5 billion in incremental sales and revenue, we believe that significant shareholder value will be created.